TJ Landig has been promoted to Senior Vice President of Marketing at Warner Records.
Throughout his 16-year tenure at the label, Landig has handled campaigns for breakout star Joji’s double-platinum US hit Glimpse of Us and Top 5 album Smithereens, as well as Mac Miller’s double platinum Swimming album and posthumous, Grammy-nominated Circles album.
Based at the label’s Downtown Los Angeles headquarters, Landig reports to Executive Vice President of Marketing & Artist Development, Dionnee Harper.
Harper noted, “TJ is an expert marketer who knows how to take a hit and turn it into a moment. He’s played a key role in so many incredible campaigns that have helped break new acts and really make an impact for our artists. As we continuously evolve and strengthen our marketing capabilities, we’re lucky to have a thoughtful, imaginative leader like him amongst our ranks.”
“TJ is an expert marketer who knows how to take a hit and turn it into a moment. He’s played a key role in so many incredible campaigns that have helped break new acts and really make an impact for our artists.”
Dionee Harper – WMG
Landig added, “Since the start of my career, Warner Records has always been home. I’ve been lucky to witness firsthand the unmatched passion and dedication this group has always given to its artists. I’m grateful to Dionnee, Tom [Corson], and Aaron [Bay-Schuck] for this opportunity and look forward to continuing to work alongside our world-class team as we deliver even more hits for our growing roster.”
Landig first joined Warner Records in 2006 as an A&R intern and Radio Promotion assistant before transitioning into the Marketing department where he worked his way up from assistant to his current role as SVP. During that time, he’s led marketing campaigns for platinum and multi-platinum developing artists including Ali Gatie, Bryce Vine, Ricky Montgomery, Sub Urban, and more recently Zach Bryan, Benson Boone, Nessa Barrett, and Grammy-nominated rock legends, Deftones.
“Since the start of my career, Warner Records has always been home. I’ve been lucky to witness firsthand the unmatched passion and dedication this group has always given to its artists.”
Landig was also instrumental in creating a strategic partnership between IDK and Harvard University and in February, he orchestrated the launch of a fashion campaign collaboration with Deftones and Marc Jacobs. In addition, Landig manages and oversees Warner Records’ partnership with 88Rising which includes Joji and Chinese superstar Jackson Wang, who will perform at this year’s Coachella Valley Music and Arts Festival and was named a house ambassador for Louis Vuitton.
The Los Angeles native currently serves on the executive team for City of Hope’s music charity fundraising group, Future Hope. Landig holds a BA in American Studies and Political Science from California State University, Fullerton.
Los Angeles-headquartered Warner Records is owned by Warner Music Group (WMG).
In March 2023, WMG’s Warner Music UK appointed Isabel Garvey to the position of Chief Operating Officer; she will be reporting to CEO Tony Harlow. Prior to her appointment, Garvey was Managing Director of London’s Legendary Abbey Road Studios.
During Levin’s tenure, Warner Music Group’s annual revenues have grown from $3.027 billion (FY 2014) to $5.919 billion (FY 2022).Music Business Worldwide