Warner Music Group is launching its Elektra label in France, helmed by former Universal exec Julien Creuzard.
Elektra France is launching as JV between Warner and Creuzard, who was named head of Polydor France earlier this year after four years as boss of UMG’s Capitol label in the market.
At Universal, he worked with artists such as Indila, Fréro Delavega, The Avener, Marina Kaye, MHD and the likes of Booba, Florent Pagny, Christophe, Sam Smith, Katy Perry, and The Lumineers.
Thierry Chassagne, Head of Warner Music France, said: “I am very proud of this new relationship with Julien, and I’m looking forward to much success in our venture together.
“This exclusive partnership to form Elektra France is great news for our industry and our company. Elektra France will benefit from Julien’s enormous expertise in the discovery and development of new talent.
“With this association, Warner Music France shows its continued commitment to the investment in and nurturing of outstanding artists and their music.”
“The Elektra label has a strong, powerful identity in music history.”
Julien Creuzard noted: “The Elektra label has a strong, powerful identity in music history. I intend to develop this identity in France, by working hand in hand with new artists through this exciting partnership with Warner Music France. I am ready and filled with enthusiasm for this new step in my professional career as we work together to create tomorrow’s music.”
Stu Bergen, Warner Music Group’s CEO, International and Global Commercial Services, commented: “The launch of Elektra France is another major step forward as we build our territories across the globe and develop our local repertoire centers.
“As we have proved time and time again, the success of our local companies is key to our global business and to breaking new talent both at home and across international boundaries. I welcome Julien to the WMG team, and join Thierry in looking forward to the great music we know he will bring into the family.”
In 1998, Julien Creuzard created 20000ST/Roxburry Publishing before joining Universal Music Publishing France in 20007 as Artistic Director. In 2011, he became Global Head of the AZ label at Universal France, where he signed Booba, Indila, Fréro Delavega, The Avener, Marina Kaye, MHD, Kaaris, and Kalash, among others.
He became Head of Capitol label (Universal Music France) in 2012 and the Polydor label in 2016.Music Business Worldwide