Warner Music Sweden appoints Niklas Twetman as Marketing Director

Warner Music Sweden has appointed Niklas Twetman as its new Marketing Director.

Twetman (pictured) will be based in Stockholm and reports to Jonas Siljemark, President, Warner Music Nordics.

Twetman joins the company from Universal Music Group, where he served as Director of Commercial Affairs in London.

He was instrumental in the establishment of the record company’s artist distribution platform Spinnup.

Twetman joined Universal Music in 2010, initially working in the company’s Stockholm office, where he successfully executed several brand partnership programmes, including the global, award-winning Avicii X You campaign.

A move to the company’s London office followed in 2013, where he worked on commercial innovation projects, including the launch and running of Spinnup.

“I’m thrilled to have this opportunity to work with Jonas and his team who’ve built an incredible reputation for artist development.”

Niklas Twetman 

Niklas Twetman said: “I’m thrilled to have this opportunity to work with Jonas and his team who’ve built an incredible reputation for artist development.

“Sweden led the streaming revolution and remains at the cutting edge of our changing business.

“So this is an unrivalled chance to develop pioneering campaigns that rewrite the rules for connecting artists and fans.”

“Niklas comes to us with an amazing track record and an international outlook.”

Jonas Siljemark, Warner Music Nordics

Jonas Siljemark added: “Niklas comes to us with an amazing track record and an international outlook.

“He also has a spirit of entrepreneurialism that will sit well in our team and shares our artist-centred approach to the business.

“We’re delighted he’s joined us and can’t wait to harness his talent for our artists.”

Warner’s worldwide recorded music division has posted revenues of $1.04bn in the three months to end of December.

Last month Elsa Vivero was promoted to Executive Vice President of Global Digital Account Management at Warner Music Group’s artist and label services division WEA.Music Business Worldwide