Warner Music Group has signed on as the launch partner for Feed Clips, a new service that allows app developers to embed licensed song snippets into their platforms.
The partnership gives Feed.fm access to Warner’s catalog, which includes recordings from Warner Recorded Music and compositions from Warner Chappell Music. Developers using the Feed Clips API can integrate these music clips into their apps through the partnership.
San Francisco-based Feed.fm provides music integration services for digital platforms. The company says it provides an end-to-end Unified Music System that allows digital brands to legally stream premium music at scale.
Feed Clips also offers rights management, content curation, API support and built-in usage reporting for developers.
The deal comes as social media platforms and app developers face pressure to properly license music for their campaigns and products. In August, US shoe retailer Designer Shoe Warehouse (DSW) has been hit with a second copyright infringement lawsuit by a major music company in three months.
Warner Music Group sued DSW in May, claiming that DSW Designer Shoe Warehouse and parent Designer Brands Inc “misappropriated over two hundred” of WMG’s recordings and compositions in TikTok and Instagram posts. The in August, Sony Music Entertainment sued DSW over what SME claims to be “rampant infringement” of its sound recordings in social media ads.
The Warner Music and Feed.fm partnership promises to “make it easier for developers to integrate high-quality, fully-licensed song clips through a secure, scalable system.”
Rachel Scarpati, VP, Business Development & Digital Strategy, WMG, said: “We’re excited to work with Feed.fm to bring music to more experiences.
“This partnership is another step toward building a more innovative music ecosystem that fuels creativity, discovery, and genuine connection.”
“This partnership is another step toward building a more innovative music ecosystem that fuels creativity, discovery, and genuine connection.”
Rachel Scarpati, Warner Music Group
Jeff Yasuda, CEO and Founder of Feed.fm, said: “WMG is a forward-thinking partner, and we’re proud to collaborate with them to power music in new and innovative digital experiences.”
Added Yasuda: “As music becomes a core layer of connection in social environments, this partnership helps us bring artists, developers, and fans into closer synergy.”
“As music becomes a core layer of connection in social environments, this partnership helps us bring artists, developers, and fans into closer synergy.”
Jeff Yasuda, Feed.fm
For Warner, the partnership opens another distribution channel for its catalog.
In June, the company signed a licensing deal with Finland-born karaoke technology company Singa to allow it to stream original master recordings.
The deal gave Singa access to Warner Music’s catalog of master recordings alongside its existing collection of 120,000 “soundalike” tracks.
Warner Music also recently signed licensing agreements with music streaming and discovery platform Audiomack and Spotify.
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