Warner Music Latina (WML) has struck a global partnership with prominent Dominican artist Tokischa to launch SOL, the artist’s own record label in partnership with her manager Angelica Piche, within WML.
Tokischa will release her own music through SOL and will also have the ability to sign new artists. The deal is also supported by Atlantic Records.
According to Warner Music Latina, this new partnership will see it introduce Tokischa’s music to new audiences with the aim of “establishing her as a true global star”.
Warner says that Tokischa “has revolutionized the music scene and challenged traditional norms and perceptions about the role of women in music”.
The announcement adds that “since her debut, the artist has soared in popularity while championing an impactful message of empowerment, self-acceptance, and liberty, attracting a vast and continually growing audience”.
Tokischa’s recent collaborations include the singles Ride Or Die ft. Sevdaliza, Candy, Daddy ft. Sexyy Red, and Chulo pt. 2 with Bad Gyal and Young Miko.
The artist has also previously collaborated with superstars like Madonna, ROSALÍA, J Balvin, Ozuna, and Marshmello.
Outside of music, Tokischa has become a prominent figure in the fashion world, attending high-profile events such as the CFDA Fashion Awards, the Latin American Fashion Awards, and most recently starred in Jean Paul Gaultier’s new TRÈS GAULTIER campaign, alongside Amelia Gray.
“We’re excited to welcome Tokischa to the Warner Music family.”
Warner Music Latina
“We’re excited to welcome Tokischa to the Warner Music family. She is an artist who takes counterculture to its highest and best expression. It is a privilege to be part of this new chapter in her career, help expand her global impact, and support her limitless creative vision,” Warner Music Latina said in a statement. (Alejandro Duque, President of Warner Music Latin America; Roberto Andrade Dirak, Managing Director of Warner Music Latina; and Natalie Cotton, A&R Director at Warner Music Latina)
“We are thrilled to launch SOL, a label that will be a home for misunderstood artists.”
Angelica Piche, SOL
Angelica Piche, SOL’s co-founder who is in charge of the project’s development, said: “We are thrilled to launch SOL, a label that will be a home for misunderstood artists. It’s very important for us to give a voice and a space to people who, like us, started from scratch.”
“We could not be more excited to be part of this next chapter of her career and working alongside Angelica, Alejandro, and the entire team.”
Julie Greenwald and Craig Kallman, Atlantic Music Group
Atlantic Music Group Chairman & CEO Julie Greenwald and Atlantic Records Chairman & CEO Craig Kallman, said: “Tokischa is a one of one artist.
“We could not be more excited to be part of this next chapter of her career and working alongside Angelica, Alejandro, and the entire team.”Music Business Worldwide