Warner Music India (WM India) has struck a strategic partnership with Indian pop star Armaan Malik to launch a new label.
The label, called Always Music Global, will be dedicated to homegrown talent, according to Warner.
As part of the partnership, Always Music Global will also release Armaan Malik’s Hindi non-film music
Malik has been named as ‘Bollywood’s prince of romance’, and is the youngest Indian-origin artist to perform at Wembley Stadium’s SSE Arena.
Malik’s deal with WM India is the latest move for WM India under the direction of Jay Mehta, Managing Director, Warner Music India-SAARC.
Jay Mehta took on the role in March 2020, when WM India was launched.
In September 2021, the company inked an exclusive strategic partnership with digital entertainment and technology company JetSynthesys.
“Showcasing Indian pop music at a global level has been a long-running dream of mine.”
Armaan Malik, said: “I’m humbled and honoured to embark on a new chapter of my career with this unique collaboration between my label Always Music Global and Warner Music India.
“Showcasing Indian pop music at a global level has been a long-running dream of mine, and I can’t wait to work towards fulfilling it. ”
“This is a landmark signing for Warner Music India.”
Alfonso Perez-Soto, Warner Recorded Music
Alfonso Perez-Soto, President, Emerging Markets, Warner Recorded Music, added: “This is a landmark signing for Warner Music India.
“Armaan comes from a family of musicians and his music education ranges from Hindustani classical music to Berklee College of Music.
“He is a truly creative artist, who has enjoyed incredible success as a singer and actor.
“His songs already touch fans around the world and we’re excited to help build an even larger global audience for his incredible music.”
“We are absolutely delighted to partner with Armaan Malik.”
Jay Mehta, Warner Music India-SAARC
Jay Mehta, said: “We are absolutely delighted to partner with Armaan Malik.
“He is undoubtedly one of the nation’s favourite musicians, who, at a very young age, has fortified his position at the top.
“With this collaboration, we re committed to achieving our vision of bringing the Indian sound to a global audience”Music Business Worldwide