Jess Keeley-Carter has been named Senior Vice President of Global Digital Marketing, Recorded Music for Warner Music Group (WMG).
Based in London, she will report to Jeremy Marsh, who was recently promoted to the role of Chief Global Marketing Officer, Recorded Music, WMG.
Keeley-Carter, who joins WMG on January 14, was previously at Facebook, where she oversaw Label Partnerships for Europe, the Middle East, and Africa.
In her new post, she becomes part of Warner’s central team of marketers, which works in tandem with the company’s labels around the world.
While at Facebook, Keeley-Carter worked closely with record labels across the industry to help build global social media followings for a broad diversity of artists.
She previously worked for Universal Music Group for eight years, first in the UK as Global Digital Business Manager and then at Universal Music Australia as Senior Director of Digital Strategy.
“Jess is one of the most forward-thinking, creative young execs at the intersection of entertainment and tech.”
Jeremy Marsh, WMG
“Jess is one of the most forward-thinking, creative young execs at the intersection of entertainment and tech.
“She has genuine insight into how fans share, influence, and evangelize so that great music cascades across the globe,” said Marsh.
“In today’s environment, it’s essential that we take a worldwide view of an artist’s career from day one.
“Jess will be an invaluable addition to our talented central marketing team, which is a powerful catalyst in igniting the passions of fans everywhere.”
“I am extremely excited to be joining Warner at such an important time in the ongoing transformation of the recorded music industry.
Keeley-Carter added: “I am extremely excited to be joining Warner at such an important time in the ongoing transformation of the recorded music industry.
“Not only is its roster of talent world-class, but the people who work to support it are some of the most dynamic and forward-thinking executives in the business.
“Breaking and sustaining an artist’s career across an ever-changing digital landscape is complex, requiring a smart combination of global oversight, local expertise and real-time coordination.
“I look forward to working with Warner’s talented international teams to harness this and drive the continued global success of the artists they represent.
“Thank you to both Jeremy and Max Lousada for this wonderful new opportunity.”Music Business Worldwide