Warner Music Group (WMG) has signed what it calls an “exclusive multi-year first-look deal” with Netflix.
Under the creative partnership, the companies say the streamer will develop “documentary series and films exploring the lives, music and legacies of WMG’s legendary and contemporary artists and songwriters.”
WMG is partnering with Unigram, a film, theatre, and music production company run by Amanda Ghost and Gregor Cameron, to serve as the production arm for WMG’s long-form programming. Ghost founded Unigram in 2015 in partnership with Len Blavatnik‘s Access Industries, which is the majority owner of WMG.
As per a press release, WMG and Unigram will work to develop each project in collaboration with the artist or their estates.
“The combination of Warner Music Group’s IP with Netflix’s global reach is an incredible opportunity to introduce new fans to our artists and songwriters all around the world.”
Robert Kyncl, Warner Music Group
Commenting on the deal, Robert Kyncl, CEO of Warner Music Group, said: “The combination of Warner Music Group’s IP with Netflix’s global reach is an incredible opportunity to introduce new fans to our artists and songwriters all around the world.”
WMG’s recorded music roster includes legends such as David Bowie, Cher, Phil Collins, Eagles, Fleetwood Mac, Aretha Franklin, Led Zeppelin, Madonna, and Joni Mitchell, as well contemporary acts such as Charli xcx, Coldplay, Dua Lipa, Bruno Mars, and Ed Sheeran.
“We’ve seen how music inspires incredible fandom on Netflix so we’re excited to partner with Warner Music Group and the best-in-class artists they work witH.”
Adam Del Deo, Netflix
Adam Del Deo, Netflix VP, Documentary Films & Series, added: “We’ve seen how music inspires incredible fandom on Netflix so we’re excited to partner with Warner Music Group and the best-in-class artists they work with to bring even more indelible music storytelling to our members.”
Bloomberg reported in October 2025 that WMG and Netflix were close to an agreement to create a slate of movies and documentaries based on the label’s artists and songs.
While Kyncl declined to confirm reports of the deal in an interview at the Bloomberg Screentime conference at the time, he indicated announcements in the streaming video space are forthcoming, positioning Warner’s catalog as an untapped resource of content.
“Our company has a tremendous catalog. Prince, Madonna, Fleetwood Mac. It just goes on and on and on,” he said. “The stories that we have are incredible. And they haven’t really been poked. We’re like Marvel for music. That’s where we are. And it will be unlocked.”
Netflix has escalated its investment in premium music-related content in recent months.
After securing the exclusive live streaming rights to BTS’s comeback concert, the streamer landed another blockbuster coup earlier this month with Harry Styles’ One Night in Manchester, which premiered on the platform on March 8.
Last November, the platform released ONE SHOT with Ed Sheeran, a one-take music special that followed the singer-songwriter through the streets of New York City performing his biggest hits.Music Business Worldwide
