Warner Music Australia has partnered with Rainbow Valley Records (RVR).
The new label joint-venture is the brainchild of multi-platinum and ARIA award winning artist/producer Matt Corby, and long-time producer, writer and collaborator Alex Henriksson.
The label was conceived at Corby’s Rainbow Valley studios in northern NSW.
Corby and Henriksson have worked with a range of up-and-coming talent and established names within the Australian music community, including the likes of Jarryd James, Budjerah, Tia Gostelow, Great Gable and more.
Rainbow Valley Records is set to sign artists across multiple genres and diverse backgrounds.
“I’m pumped to step into a different role in the industry. To assist new and established artists from the perspective of an artist.”
Matt Corby
Matt Corby said: “I’m pumped to step into a different role in the industry. To assist new and established artists from the perspective of an artist.
“I’ve learned a lot over the last decade and am looking forward to bringing my knowledge and experience to the table for this new company.
“I’m excited to share the music we have already been a part of and will continue to foster with a diverse crew of people, hopefully, for years to come.”
“This is an opportunity I could only dream about and to see it coming to life makes me truly grateful.”
Alex Henriksson
Alex Henriksson added: “I am excited to start working alongside this amazing team curating and facilitating a range of super special artists from our country and around the world.
“This is an opportunity I could only dream about and to see it coming to life makes me truly grateful.”
“I cannot wait to start working with Alex and Matt and bringing the artists and music from Rainbow Valley to Australia and the world.”
Dan Rosen, Warner Music Australasia
Dan Rosen, newly appointed President of Warner Music Australasia said: “I am thrilled to welcome Matt Corby and Alex Henriksson into the Warner Music Australia family.
“It is a new era for WMA, and Rainbow Valley Records is emblematic of what will stand for as a company – putting great music and brilliant creativity at the heart of everything we do.
“I cannot wait to start working with Alex and Matt and bringing the artists and music from Rainbow Valley to Australia and the world.”
“After years of talking to Matt and Alex about music, I’ve always been blown away by their insight, and natural gut instinct for what an artist and song really needs.”
Paul Harris, Warner Music Australia
SVP of Australian Artists & A&R at Warner Music Australia Paul Harris, said: “After years of talking to Matt and Alex about music, I’ve always been blown away by their insight, and natural gut instinct for what an artist and song really needs.
“I can’t think of more capable hands to be putting an artist’s vision in.
“They just get it. I’m so excited to be working on this new venture with the two of them, and the incredible artists that we’re soon going to be bringing to the world through RVR.”Music Business Worldwide