Warner Music Australasia and Southeast Asia has announced a series of senior promotions intended to strengthen its domestic artist pipeline and boost global export efforts across the wider region.
The updated structure, unveiled this week, is built around increased specialization in A&R, marketing, international strategy, and fan-engagement operations.
Alex Young has been promoted to VP, Domestic Artists, Warner Music Australasia, where she will oversee A&R, creative, and marketing for the company’s local roster, while Dan Ellis has been named VP, International Artist Strategy, Warner Music Australasia and SE Asia, leading Warner Music Group’s global strategy for international artists across the region.
Both executives will report directly to Dan Rosen, President of Warner Music Australasia and SE Asia.
“These strategic appointments reflect our unwavering commitment to our mission, to take our local artists global and make our global artists local. With an expanded regional footprint, we are now better positioned than ever to deliver on this mission.”
Dan Rosen, President of Warner Music Australasia and SE Asia
Young will be supported by Charlotte Kindred, newly elevated to Head of Domestic Artist Strategy, Warner Music Australasia, leading the day-to-day execution of domestic and export planning, and by Sarah Thomas, who has been appointed Artist Relations & Promotions Manager, Australasia Export, a newly created New York–based role focused on building international networks and creating export opportunities for artists from the region.
Ellis will work alongside newly promoted team members including: Lucy Baker, promoted to Head of PR, Artist Relations & Wellbeing, overseeing PR, artist relations, and radio promotion for Australia and New Zealand; Jordon Dionatos, named International Artist Strategy Lead, Australasia; and Lisan Yee, who will serve as International Artist Strategy Lead, SE Asia, based in Singapore.
Warner Music has also introduced a more specialized digital and fan-engagement structure. Manny Kupelian has been appointed Head of Creator Strategy, reporting to both Ellis and Young, where she will oversee the region’s creator and influencer initiatives.
Mat Buck has been promoted to GM, Streaming, Social & Community, with Luke Vespa stepping up as Streaming & Partnerships Lead, reporting to Buck.
Commenting on the promotions, Rosen said: “These strategic appointments reflect our unwavering commitment to our mission, to take our local artists global and make our global artists local. With an expanded regional footprint, we are now better positioned than ever to deliver on this mission.
“This new structure combines agility with deep specialization, ensuring we have precisely the right expertise to seize on the dynamic opportunities across our region. I’m immensely proud to promote this exceptional group of leaders who will drive our continued growth while keeping our extraordinary artists at the heart of everything we do.”
Last month, Rosen was appointed to lead Warner Music Group’s recorded music businesses in Southeast Asia – Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
The exec will continue to have responsibility for WMG’s recorded music and music publishing businesses in Australia and New Zealand.
In his new role as President of Warner Music Australasia & Southeast Asia, Rosen will continue to report to Lo Ting-Fai (known as Lofai), President, Warner Music APAC, and collaborate with a network of “local experts” across the eight territories.Music Business Worldwide