Warner Music Asia has launched a Pan-Asian dance label called Whet Records.
The label will work with both emerging talent and established DJs and producers.
Whet Records’ China division will be led by Zoe Yang, who has worked across the largest EDM events in the region, including Ultra Music China and EDC China.
Yang will report into Jonathan Serbin, CEO of Warner Music Greater China, who has over 20 years’ experience in the dance music business.
He was formerly the CEO of Mixmag Asia, and has executive produced a series of electronic albums, featuring collaborations between major Asian and Western artists.
The label’s first signing is producer and DJ Lizzy Wang, who was the first female Chinese DJ to perform at Ultra, and has appeared at festivals and events including EDC, Jungle Festival and the Singapore F1 Grand Prix.
Wang has written and recorded a number of tracks that have appeared on the Chinese charts.
She has also released a collaboration with trance DJ Ferry Corsten, as well as remixes of tracks by HenriPFR and Valentino Khan.
Her first single on Whet Records is Flexy, which features Warner Music Norway’s Julie Bergan on vocals, is out today.
“The region has been in need of a dedicated Pan-Asian dance label, and Whet is the ideal platform.”
Lizzy Wang said: “I’m so excited to join the team at Whet Records and Warner Music.
“The region has been in need of a dedicated Pan-Asian dance label, and Whet is the ideal platform. I look forward to working with the team, and sharing my music with the fans.”
“We are proud to announce the signing of Lizzy Wang to Whet Records.”
Jonathan Serbin added: “We are proud to announce the signing of Lizzy Wang to Whet Records.
“We believe her energy and enthusiasm on stage, as well as he skills as a producer, make her a great fit for our new label.
“She’s already proven herself as a major draw in China and Whet Records will help Lizzy expand her following to the rest of Asia and beyond.
“Whet will blend the power of Warner Music’s network and expertise with the DNA of a true electronic music label.”
Simon Robson, President of International Recorded Music, said: “Whet will blend the power of Warner Music’s network and expertise with the DNA of a true electronic music label.
“Jonathan has worked quickly to get this off the ground and we’re excited to show the world the talent brewing throughout Asia.”
Elsewhere, Warner Music Group-owned hip-hop media platform HipHopDX recently launched HipHopDX Asia.
In October 2020, Warner Music Asia partnered with venture capital and investment management firm SOSV to boost tech innovation in the music sector.Music Business Worldwide