Warner Music Artist Services (WMAS), the in-house merchandising, e-commerce, and digital marketing division of Warner Music Group, has promoted Andrew Peterson to Vice President, Tour & Artist Services.
A nearly 20-year merchandising/touring veteran, Peterson has toured with several platinum and Grammy-winning artists including Shinedown, Kid Rock, and Panic! At The Disco.
In this role, Peterson will lead Warner Music Artist Services’ Live efforts and serve as the head of WMAS’ Nashville operation.
Peterson and his team will be responsible for optimizing artist merchandise sales on the road and maximizing bespoke fan VIP experiences.
He will continue to report to Dan Goldberg, Senior Vice President, WMAS.
Since joining Warner Music Artist Services in 2009, Peterson has held numerous roles including, Manager, Senior Manager, and Director.
In 2018, he was promoted again, adding VIP to his responsibilities. Previously, he served as Merchandise Manager/Tour Manager for Merchandise Management.
“We’ve been lucky to have Andrew build our Live department since its inception nearly 10 years ago.”
Dan Goldberg, WMAS
“We’ve been lucky to have Andrew build our Live department since its inception nearly 10 years ago,” said Dan Goldberg, SVP, WMAS.
“He truly understands the intricacies of touring and the ins-and-outs of merchandising – and it’s been a pleasure to watch him evolve into the leader that he is today.”
“I’m grateful to Dan, Matt Young and the entire WMAS team for their support and I look forward to continuing to serve our artists and fans around the world.”
Peterson added: “I’ve always had a passion for live music and creating truly unforgettable and unique experiences.
“I’m grateful to Dan, Matt Young and the entire WMAS team for their support and I look forward to continuing to serve our artists and fans around the world.”Music Business Worldwide