WEA Corp. has combined of all its direct-to-fan and merchandise capabilities into one, newly formed division called ‘Warner Music Artist Services’.
The group will be led by Matt Young (pictured inset), who has been promoted to the new position of EVP, Warner Music Artist Services.
Young, who joined Warner in 2008, will report to Matt Signore, President, WEA. WEA is WMG’s global distribution, marketing, sales and research arm.
The new division will bring together WEA’s entire ancillary rights operations with Artist Arena, which WMG acquired in December 2010.
“Our newly unified structure will enable us to move faster and experiment more.”
Matt Signore, WEA
The Artist Arena brand will be retired, with all of the company’s staff moving over to the new group, creating a single team.
As a result, Warner Music Artist Services will work with WMG artists and third party partners such as Shawn Mendes, Logic, and Coheed and Cambria, among others.
The division will offer a suite of ancillary rights services for recording artists, encompassing direct-to-fan e-commerce, fan-clubs, website design, ticketing, merchandising, marketing, account management, and data research & analysis.
More information can be found at Warner Music Artist Services’ website.
“We are committed to constantly improving the services we provide to artists and I believe in this current environment, our newly unified structure will enable us to move faster and experiment more,” said Signore.
“It’s no secret how amazing Matt Young is, I know he’s going to bring the teams together and drive this growing part of our business forward.”
“We’re evolving what it means to run an integrated artist branding campaign.”
Matt Young, Warner Music Artist Services
“We’re evolving what it means to run an integrated artist branding campaign. We’re a one stop solution made up of the best Tour & VIP experts, branding specialists, web designers, CRM marketers, analytics teams and merchandise staff in the business,” said Young.
“I’m so excited to work with the artists and all the folks on this new team.”
Prior to joining WMG in 2008, Young held executive positions at two consumer product companies, Blue Grape Merchandising and Bandmerch, where he oversaw global brand strategies for artists such as My Chemical Romance, All American Rejects, Linkin Park, Fall Out Boy, Snoop Dog, Buffy the Vampire Slayer and many more.
Prior to those roles, he founded and ran his own record label, Bush League Records.
Young got his start as Product Manager at Earache Records and an on air college DJ for WSOU at Seton Hall University.Music Business Worldwide