Warner/Chappell Music has appointed Mary Nuñez to the newly created role of Vice President, Sync – Latin.
Nuñez joins from Sony Music, where she spent more than a decade leading music licensing and creative services for the Latin Iberia region.
Nuñez is based in Miami and reports to Gustavo Menendez, President, Warner/Chappell Music, Latin America.
In support of the company’s sync efforts in the overall US market, she will also be part of Warner/Chappell’s US Sync team run by Ron Broitman, EVP, Head of Synchronization.
Before Sony, Nuñez worked for BMG Music Publishing in Los Angeles, where she established key relationships with post-production houses and multi-national companies throughout Latin America.
Prior to that, she spent several years developing sales and marketing strategies for top-tier international hoteliers, including Chris Blackwell’s Island Outpost Hotels, Sheraton’s The Luxury Collection Hotels, and Hilton International.
In her previous role as Vice President of Music Licensing & Creative Services for Sony Music Entertainment Latin Iberia, Nuñez was responsible for managing music licensing and synchronization for Latin placements across the US Latin market. Under her watch, sync became a core emerging revenue source for the label’s international territories in Latin America, Spain, and Portugal.
Some of her recent sync deals include placing The Clash’s Should I Stay or Should I Go in P&G’s Pantene commercials, and a collaboration between Target and Colombian artist Bomba Estereo featuring the breakthrough hit, Soy Yo.
In 2015, she received a Billboard Latin Music Marketing Award for her work on an integrated campaign with international superstar Romeo Santos and Dr. Pepper.
“We created this role to help us to better serve the extraordinary demand for Latin music – and no one is more adept, or more familiar with the opportunities for songwriters, than Mary.”
“We created this role to help us to better serve the extraordinary demand for Latin music – and no one is more adept, or more familiar with the opportunities for songwriters, than Mary,” said Gustavo Menendez.
“A seasoned sales and marketing professional with over 20 years of experience in US., Latin, and European markets, Mary has established relationships with key brands and entertainment properties that will prove beneficial as we strategically expand on our sync efforts.”
Nuñez added: “It’s an honor to join Warner/Chappell, a place that many of today’s best Latin songwriters and producers—like Eduardo Cabra, Andres Torres, and Mauricio Rengifo, call home.
“The company is ripe with talent, and the possibilities are endless. I’m excited to work with a global team of fellow music lovers, and to partner with songwriters to ramp up their presence in advertising campaigns, television series, films, video games, and more.”
Broitman added: “Mary is an exciting and important addition to Warner/Chappell’s growing sync operation.
“As the volume of sync deals in the US continues to grow across all sync categories, and Latin music crosses musical and cultural boundaries, we are well-positioned to meet that increased demand in advertising, film, tv, gaming, and evolving digital sync areas.”Music Business Worldwide