Warner Chappell Music is further expanding its presence in Asia by opening its first office in Vietnam.
In addition, the publisher has appointed marketing executive Vince Kobler as General Manager, Vietnam. He will report to Jacqueline Chong, Head of ASEAN, Warner Chappell Music.
Today’s news follows Warner Music’s expansion into Vietnam in early 2020, with the opening of Warner Music Vietnam in Ho Chi Minh City, led by Managing Director Lisa Nguyen.
The new WCM office is also based in Ho Chi Minh City, the largest and most populous city in the country.
This opening in Vietnam marks Warner Chappell Music’s latest expansion move in Asia, following the opening of its Shanghai office, the publisher’s second in mainland China, last year.
With a track record in marketing, as well as building businesses and brands, Kobler has previously held senior leadership roles at Hard Rock Hotels International and Leo Burnett.
He has built and sold a variety of companies – including EmporioAsia, one of the first independent digital marketing agencies in China, which was later acquired by Publicis Groupe, and Vince Wines, a French wine label.
“Our expertise and reach will help propel Vietnamese artists, composers and songwriters to new heights and empower more of them to turn their passion into a profession.”
Vince Kobler
Kobler said: “I am very excited by the opportunity to steer Warner Chappell Music’s efforts in Vietnam. This is a historic moment for the local music industry which is just getting started here.
“Our expertise and reach will help propel Vietnamese artists, composers and songwriters to new heights and empower more of them to turn their passion into a profession.”
“A revolution is taking place in Vietnam’s music scene. Local songs are starting to capture the attention of audiences internationally.”
Jacqueline Chong, Warner Chappell Music
Chong added: “A revolution is taking place in Vietnam’s music scene. Local songs are starting to capture the attention of audiences internationally.
“We’ve been planning this expansion for a while now, and we’re so thrilled that the time has finally come to officially open our doors in Vietnam. We hope this office will be a big step forward in helping Vietnam make its mark on the global music industry.
“We are so delighted to have Vince join us. He’s a brilliant commercial leader with vast professional experience to help lead us through this exciting new journey.”
“This expansion is part of our vision to increase our presence across Asia, enabling us to provide best-in-class services to songwriters across the region and further develop its music sector.”
Monica Lee, Warner Chappell Music Asia Pacific
Monica Lee, President, Warner Chappell Music Asia Pacific, added: “We’re committed to investing in Vietnam to support its creative community and wider economy.
“This expansion is part of our vision to increase our presence across Asia, enabling us to provide best-in-class services to songwriters across the region and further develop its music sector.”Music Business Worldwide