Warner Chappell Music (WCM) US Latin and WCM Mexico have signed a global publishing deal with Rico o Muerto, described as “a fast-rising Mexican independent record label”.
Rico o Muerto was co-founded by regional Mexican superstar Oscar Maydon and manager and songwriter Alexis “Chachito” Fierro.
The label was founded in 2024 under Yusim Aladro’s leadership, and has three offices in Mexico (Mexicali, Mexico City, and Tijuana), and representatives in Los Angeles.
Rico o Muerto, in partnership with Downtown Artist and Label Services, recently signed its flagship songwriter, Víctor Mendívil.
Known for collaborating on the viral singles Tony Montana with fellow WCM songwriter Yng Lvcas, Un Pacto with El Padrinito Toys, and San Pedro with Ganggy, Mendívil is described by WCM as “one of the genre’s most promising acts”.
“We founded Rico o Muerto with the vision of empowering our artists, because as artists and songwriters ourselves, we understand their needs.”
Alexis Fierro
The roster includes Omar Camacho, Regulo Molina, Carlos Manjarrez, and Fernando Angulo.
Alexis Fierro said: “We founded Rico o Muerto with the vision of empowering our artists, because as artists and songwriters ourselves, we understand their needs.
“We were looking for a partner who shared that vision, and that’s why today, we proudly place our trust in Warner Chappell. We’re very excited for what’s ahead. Y puro Rico o Muerto!”
“Rico o Muerto has quickly become one of the most exciting forces in música Mexicana.”
Carlos Ruiz & Delia Orjuela, WCM
Carlos Ruiz, Managing Director, WCM Mexico & Delia Orjuela, Head of Creative, Música Mexicana, WCM said: “Rico o Muerto has quickly become one of the most exciting forces in música Mexicana.
“Their deep roots in the genre and forward-thinking vision make them ideal partners as we expand Warner Chappell’s presence within this new wave of artists. With talents like new signing Víctor Mendívil and a growing roster of voices, we’re proud to help bring their music to an even bigger global stage.
“Alongside Oscar, Chachito, Yusim, and our talented WCM family, there are many great things ahead.”
“They have a remarkable instinct for discovering and developing promising talent.”
Gustavo Menéndez, WCM
Gustavo Menéndez, President, U.S. Latin & Latin America, WCM added: “I’ve had the pleasure of getting to know Chachito and Oscar Maydon, and it’s clear that beyond being gifted songwriters – and in Oscar’s case, a super talented artist – they have a remarkable instinct for discovering and developing promising talent.
“I couldn’t be happier to be working with them.”Music Business Worldwide