Warner Bros UK launches streaming-led imprint Artists To Watch Records

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Warner Bros. Records UK has launched a new label imprint called Artists To Watch Records which will focus on ‘identifying singles that have the potential to be amplified into global streaming hits’.

It will be overseen by Kieron Donoghue, Vice President, Global Playlists Strategy & Curation, Warner Music.

Artists To Watch Records has already enjoyed success with MARC’s ‘Show You The Light’ which currently has over 12 million Spotify streams.

Phil Christie, President, Warner Bros. Records UK said, “Kieron has a great perspective on the streaming marketplace and the fact that hit tracks can now come from almost anywhereArtists To Watch Records will find fresh talent, react quickly and harness the power of streaming to help create big hits.”

Kieron Donoghue, Vice President, Global Playlists Strategy & Curation, Warner Music commented, “Artists To Watch will use algorithms that we’ve developed to make sure we’re early to tracks that are starting to heat up.

“Artists To Watch will use algorithms that we’ve developed to make sure we’re early to tracks that are starting to heat up.”

Kieron Donoghue, Warner Music

“We can then support artists with marketing and through our wide range of global playlists to help the songs get lots of attention. Phil has been instrumental in helping this innovative imprint take shape and I’m looking forward to delivering some smash hits.”

Warner Bros. Records UK is home to artists including Muse, Biffy Clyro, Royal Blood, Liam Gallagher and Dua Lipa as well as the parent label to imprints 2TE Records and One More Tune Records.

MARC’s second single ‘Dreams’ is set to be released on the 24th March.

Warner Music previously re-launched the Giant brand as a single-led streaming label in Sweden in 2015.Music Business Worldwide

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