Warner Bros. Records (WBR) has made two additions to the company’s Media & Strategic Development team.
Aishah White (pictured right) has been named Senior Vice President and Yashar Zadeh (pictured left) has joined as Vice President.
White joins the label from her own highly successful public relations firm, AKW PR, while Zadeh was most recently with Biz 3 Publicity.
Both report to Laura Swanson, the label’s EVP, Media & Strategic Development and will be based at the label’s Los Angeles headquarters.
White and Zadeh join the other members of WBR’s publicity department: Jaime Rosenberg (VP, NY), Ceri Roberts (Director, NY), Bobbie Gale (VP, LA), and Rick Gershon (VP, LA), as well as their support team – Patrice Compere (NY), Lilly Simpson (LA), Bre Flores (LA), and new arrival Samantha Lorenzo (LA).
Aishah White is the founder of AKW PR, where she created media campaigns for artists such as Ty Dolla $ign, Lil Pump, and the late XXXTentacion.
She has represented artists signed to virtually every major label in the industry, including Warner Bros. Records, Atlantic, Sony Music, Columbia, Def Jam, Roc Nation, RCA, Empire, 300 Entertainment, and others.
Prior to starting AKW PR, White held executive positions at Primary Wave, Team Image PR, and Def Jam.
“I’m so thrilled that Aishah and Yash are joining our team, as they bring incredible expertise and real savvy to the ever-evolving PR and media landscape.”
Yashar Zadeh comes to WBR from Biz 3 Publicity, where he spearheaded major campaigns for Quality Control Music, Migos, G-Eazy, the Adult Swim network, Lil Baby, Quavo, Tee Grizzley, City Girls, and others.
Prior to joining Biz 3 in 2014, Zadeh spent five years at Urban Outfitters, Inc., where he managed stores in New York City before moving to LA in 2013 to help open the UO concept store at the Rialto Theater.
Zadeh started his career as an artist, releasing his own music on various underground imprints, including Eastern Conference Records/RAWKUS and Definitive Jux Records.
“I’m so thrilled that Aishah and Yash are joining our team, as they bring incredible expertise and real savvy to the ever-evolving PR and media landscape,” said Swanson.
“Their impressive track records and the respect they’ve earned from both artists and peers alike are the perfect fit for Warner Bros. Records.
“With Aishah, Yash, and the existing stellar PR team, I’m confident we’re going to have an amazing 2019 and beyond.”
Last month WBR partnered with Justin Tranter and Katie Vinten, (most recently Co-Head of A&R for Warner/Chappell Music), to launch a new label called Facet Records.
December 2018 also saw Grammy-nominated Warner/Chappell songwriter and producer busbee launch a joint venture music company with WBR called Altadena.Music Business Worldwide