B2B music streaming technology company Tuned Global has signed an agreement with fantasy record label app FanLabel, to provide platform services including music ingestion, delivery and and rightsholder royalty reporting.
FanLabel, whose stakeholders include all three majors, lets users play the role of music mogul to grow a fantasy record label by identifying the next hit songs.
FanLabel lets players pick the songs and artists they think will rise on the charts, becoming promoters and influencers as they play, discover and promote the songs and artists they’ve signed to their virtual label.
Fans also earn virtual royalties based on song and artist performance and promotional activity with the goal of climbing the leaderboard.
FanLabel monetizes those virtual Royalties in the FanLabel Marketplace, where users can combine Royalties with real cash to purchase artist merchandise, event tickets and more.
Tuned Global says that it facilitated FanLabel’s migration from its previous backend technology provider in 10 days, whilst delivering access to “millions” of tracks from participating labels, including Warner Music Group, Universal Music Group and Sony Music Entertainment
Tuned Global will also report stream usage on a monthly basis to record labels, publishers, MLC and PROs on FanLabel’s behalf.
Following the recent launch of V5.0 of FanLabel’s app, the company says that it now features quicker gameplay and a range of new challenges and contests.
Concurrently with the Tuned Global revamp, FanLabel says that it has experienced a growth rate of 20-30%, in addition to improved retention rates as well as an increase in downloads, registrations, engagements.
Tuned Global has also previously worked on custom apps for the likes of Warner Music Group on a custom Ed Sheeran app, mixed marital arts brand UFC for its UFC Ultimate Sounds app, and Universal Music Group and Pizza Hut.
In addition, last month, Chile’s largest local music download platform PortalDisc launched what it calls the first 100% Chilean music-focused streaming service, which was built by Tuned Global.
Using its automated content delivery and ingestion system, INTAGA, Tuned Global provides its clients with instant catalog updates on new releases, takedowns and re-deliveries.
“We love the concept behind FanLabel, how they entertain fans and support established and emerging artist promotion in an innovative way.”
Con Raso, Tuned Global
Con Raso CEO Tuned Global said: “We love the concept behind FanLabel, how they entertain fans and support established and emerging artist promotion in an innovative way.
“Their requirements were different from the usual streaming services we assist, but with the flexibility of our music APIs we were able to meet their expectations out-of-the-box.”
“In the short time we have been working with Tuned Global, we have found them to be an invaluable partner.”
Jeff Sloan, FanLabel
Jeff Sloan, Founder and CEO of FanLabel, said: “Timely releases are critical in our industry, as it directly impacts our user retention and engagement.
“While we had some challenges in the past, Tuned Global has been meeting expected timelines which give us more confidence moving forward.
Added Sloan: “In the short time we have been working with Tuned Global, we have found them to be an invaluable partner.
“Their quality and service level is amazing, they were highly cost-effective for us as a start-up and the technology really works.
“All the important metrics of registrations, engagements and downloads continue heading in the right direction and moving forward, we look forward to substantial scale and growth with them.”Music Business Worldwide