Universal parent Vivendi is the main sponsor of the two-day Lions Entertainment strand of the upcoming Cannes Lions International Festival of Creativity.
The two-day conference takes place in Cannes, France on June 21-22 and Vivendi has returned as lead sponsor for a second year.
On June 21, Sir Lucian Grainge, Universal Music Group Chairman & CEO, will be the first music exec to be honoured as Cannes Lions Media Person of the Year.
Throughout the conference, Vivendi – and its principal businesses UMG, Canal+ Group, Gameloft, Vivendi Village and Dailymotion – will showcase how content and talent can contribute value to the branded communications community.
Lucien Boyer, Chief Marketing Officer of Vivendi, said: “Content and entertainment marketing has become a strategically important way for brands to reconnect with consumers through storytelling and engaging experiences.
“Vivendi has renewed its partnership with Lions Entertainment for a second year to showcase how content and talent can provide impactful solutions and insights to marketers, reaching out to a global audience.”
lucien boyer, vivendi
“This is why Vivendi has renewed its partnership with Lions Entertainment for a second year – to showcase how content and talent can provide impactful solutions and insights to marketers, reaching out to a global audience.”
“Lions Entertainment is playing a vital role in bridging the relationship between brands and the entertainment industry.”
louise benson, lions entertainment
Louise Benson, Festival Director of Lions Entertainment, added: “Lions Entertainment is playing a vital role in bridging the relationship between brands and the entertainment industry.
“It’s the event where attendees will discover how entertainment is funded, distributed and consumed in today’s world – and the role entertainment talent can play.
“We’re delighted to partner with Vivendi to provide this year’s delegates with a world class content programme.”
Vivendi executives will make a number of appearances throughout Cannes Lions.
Lucien Boyer, Chief Marketing Officer of Vivendi, will give a keynote speech on how brands can collaborate in the creative process from an early stage, and explain the new opportunities for multiplatform storytelling.
Elsewhere, Sir William Sargent, Chief Executive Officer & Co-Founder of Framestore, will talk about his company’s partnership with Studiocanal on feature film Paddington.
In addition, Olivier Robert-Murphy, Global Head of New Business for Universal Music Group, is the President of the Lions Entertainment Music jury.
Universal will also be represented on stage with stars including Ellie Goulding, Nick Jonas and Lang Lang.
Music Business Worldwide