Vevo has unveiled its DSCVR Artists to Watch list for 2027.
Now in its 13th year, the program selects emerging artists from around the world that Vevo expects to cross over into the mainstream.
Alongside this year’s list, Vevo has named UK singer-songwriter Sienna Spiro, a member of its 2026 class, as its DSCVR Artist of the Year.
The 2027 class is made up of 18 artists. Each will deliver two live performance videos shot exclusively for Vevo.
Those performances will be showcased across Vevo‘s network starting on Tuesday (November 10).
The campaign opens with two performances from Dalvin La Melodia, of Que Seas Feliz and Asi Se Vende.
Vevo says the program received more than 600 submissions.
Artists picked for the list also receive marketing support, as well as placement in Vevo‘s playlists and editorial features, according to the company.
“Discovering extraordinary talent and providing emerging musicians with an unparalleled stage to shine lies at the core of Vevo’s mission, as reflected in our annual DSCVR Artists to Watch selection,” said JP Evangelista, Vevo’s EVP of Content, Programming & Marketing.
“Being chosen for this list represents a remarkable milestone, and we are excited to see this upcoming generation of global talent thrive”
JP EVANGELISTA, VEVO
“Curating this forward-looking lineup requires a blend of analytics, market trends, and genuine musical instinct from our worldwide team. In addition to the selection itself, our custom live Vevo studio recordings equip these artists with compelling visual content to engage audiences around the globe.
“Being chosen for this list represents a remarkable milestone, and we are excited to see this upcoming generation of global talent thrive.”
Vevo‘s 2027 DSCVR Artists to Watch are:
54 Ultra (Interscope/UMG)
Asha Banks (Island Records/UMG)
AZ Chike (Warner Records/WMG)
Barry B (Universal Music Spain/UMG)
Carter Faith (MCA/UMG)
Conep (Dynamic Records/Empire)
Dalvin La Melodia (Suenala Mikey/Symphonic)
Devon Again (Interscope/UMG)
Dexter and The Moonrocks (Big Loud Rock/UMG)
Die Spitz (Island Records/UMG)
F3miii (Robots + Humans/SME)
FreshMula (Dischi Numero Uno/Sony Music Italy)
Frost Children (RCA/SME)
Mack Geiger (RECORDS Nashville/Columbia Records/SME)
Mari Froes (RCA Records/Sony Music Germany)
Mollie Elizabeth (Capitol/UMG)
Paloma Morphy (Sony México/5020/SME)
The Paradox (Hundred Days Records/Virgin Music Group/UMG)
Vevo awards the DSCVR Artist of the Year title each year to one standout act from its Artists to Watch program.
Evangelista said: “They should embody everything about a successful DSCVR Artist to Watch: drive, stage presence, personality, a kaleidoscopic artistic vision, a sound that is distinctly their own, and (perhaps most importantly) a special and undeniable connection with a global audience.
“SIENNA SPIRO represents the next generation in London’s storied lineage of soul singers – she wields a powerhouse voice that stops listeners in their tracks and carries herself with a poise and wit that set her apart from the crowd. Her ascent will no doubt be in history books, and we’re so honored to have been even a small part of it.”
Spiro was named on Vevo‘s 2026 DSCVR Artists to Watch list last November, alongside acts including Royel Otis, SAILORR, and Ty Myers.Music Business Worldwide