It’s music industry tipster season, with media and digital platforms beginning to name the new acts they expect to catch fire in 2022 and beyond.
One of the first – and most influential – of these annual efforts is Vevo’s DSCVR Artists To Watch list, which has in the past spotlighted the likes of Billie Eilish, Lewis Capaldi and Sam Smith early in their careers.
Today (November 1) Vevo has unveiled its 2022 cohort, featuring 21 exciting new artists in the US, UK, Europe and beyond.
MBW has once again partnered with Vevo to unveil the line-up and shine a spotlight on the artists.
As in previous years, we begin today with the full list (see below).
We’ll then give some more details on each individual artist on the MBW site in the coming days, as well as showcasing exclusive video content.
The Vevo DSCVR Artists To Watch for 2022 are:
- Andy Rivera (Sony Columbia)
- ArrDee (Island Records)
- Brray (UMLE)
- Chiiild (Island Records)
- Clinton Kane (Columbia)
- Enny (FAMM)
- EST Gee (Interscope)
- Grip (Interscope)
- JAWNY (Interscope)
- Jessica Winter (Roya Records)
- Lola Young (Island Records)
- Mimi Webb (Epic)
- Nija (Capitol)
- Pip Millett (Dreamlife / SME)
- Poupie (Island Def Jam)
- Ronisia (Sony)
- Sen Senra (Universal Music Spain / Sonido Muchacho)
- Seori (88rising)
- Serious Klein (The Orchard)
- Wet Leg (Domino)
- Willie Jones (Sony Nashville)
All of the above artists will benefit from working with Vevo to create engaging, high-quality live performance content to expose them to new global audiences.
JP Evangelista, SVP of Content, Programming & Marketing at Vevo, said: “This annual taste-making program is the pride of Vevo’s in-house editorial team of music lovers.
“Over the years, we have worked with a wide range of artists from around the world, who have grown and developed into huge household names today. We are thrilled to announce our 2022 list for DSCVR Artist to Watch.”
“Over the years, we have worked with a wide range of artists from around the world, who have grown and developed into huge household names.”
JP EVANGELISTA, VEVO
Added Evangelista: “Through our unique marketing and promotion efforts, vast distribution network, and original content production, Vevo supports artists at all stages of their careers.
“We work closely with the artists and their teams to ensure that every part of their DSVCR ATW campaign is additive to their wider marketing, and this video asset plays an integral role in bringing new video content to music fans who are about to discover and love them.
“Vevo plays a crucial role in maximizing the value of the music video and this campaign is really where the journey with these 21 artists really begins.”Music Business Worldwide