Vevo has become the latest big name company to support this year’s A&R Awards – by sponsoring a brand new category.
The Vevo DSCVR Artist To Watch Award will recognise an artist – and their team – that has made an impact in 2019 and of whom, as the category title suggests, great things are expected in 2020.
The winner will be decided by a combination of Vevo’s in-house artist development programme and the A&R Awards voting panel.
The new category is linked to Vevo’s ongoing, annual Artists To Watch campaign, which shines the spotlight on 20 emerging artists every Q4.
This year’s cohort has just been announced in conjunction with MBW – and the winner of the new category at the UK-focused A&R Awards will be drawn from their ranks.
“we are really excited to be supporting the A&R Awards, and especially excited to help create a brand new award, which will be presented to an artist we all agree is set to make a significant breakthrough in 2020.”
Carl Young, Vevo
Carl Young, Head of Music & Talent EU (pictured) said: “Vevo’s DSCVR ‘Artists To Watch’ is an extension of our DSCVR series, it’s our flagship opportunity to support new and emerging talent that we feel will achieve great things in the year ahead. This year marks our fifth campaign and we will be partnering with MBW for the third year running to publish our list.
“This year, we are really excited to be supporting the A&R Awards, and especially excited to help create a brand new award, the Vevo DSCVR Artist To Watch Award, which will be presented to an artist we all agree is set to make a significant breakthrough in 2020.”
The A&R Awards in association with Abbey Road Studios, presented by MBW, will take place at the De Vere Grand Connaught Rooms in London tomorrow evening: Tuesday, November 5.
The event is completely sold out.Music Business Worldwide