Vevo sponsors A&R Awards category dedicated to artists on brink of breakthrough

Another big-name partner has signed up to support this year’s (next month’s!) A&R Awards, with Vevo sponsoring the  DSCVR Artist of the Year Award.

Standing out slightly from the rest of the categories, this award is linked to Vevo’s DSCVR Artists To Watch program (now in its tenth year) and shines the spotlight on a talent we’re all going to be hearing more about very soon.

Presented by Music Business Worldwide, the A&R Awards is the UK music industry’s most enjoyable night out of the year.

It celebrates the best work of UK execs, managers, producers and songwriters over the last 12 months, focusing especially on artist developement, and  will take place at London’s Grand Connaught Rooms, on the evening of Tuesday November 7th. There will also be a handful of ‘above and beyond’ awards recognizing the careers and achievements of some industry legends. You can see all this year’s finalists here.

Vevo’s Head of Communications, Dot Levine, said: “We are thrilled to be partnering with MBW once again. The A&R awards are a key moment in our annual DSCVR Artist to Watch campaign and this year, to celebrate 10 years of the program, we will be presenting a special award to an artist that is at a very pivotal point in their journey. We are excited to once again join our esteemed colleagues and celebrate some of the best talent working across the music business today.”

Other categories at the event include Producer of The Year; A&R of the Year: Adult Contemporary; A&R of The Year: Contemporary Black Music; A&R Of The Year: Electronic/Dance (sponsored by SoundCloud); Song of the Year and Songwriter of the year (both sponsored by Hipgnosis); Publisher of the Year (sponsored by Milk & Honey), Major Label of The Year (sponsored by Luminate), Management Company of the Year (sponsored by Centtrip) and Manager of the Year (sponsored by YouTube Shorts) – as well as show-stopping special presentations such as the A&R Icon and the Sir George Martin Award.

The headline sponsor of the A&R Awards is, as always, Abbey Road Studios.Music Business Worldwide

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