Vevo and BBC Worldwide have signed a partnership for the distribution for BBC Radio 1’s Live Lounge performance series.
BBC Radio 1 provide a back catalogue of over 200 Live Lounge performances on Vevo, which will become an exclusive home for the majority of future Live Lounge performances internationally.
Vevo boasts over 12 billion monthly views.
“Vevo is one of my favourite apps, so to get Radio 1’s world-famous Live Lounge to its massive audience of new music fans across the globe is utterly fantastic.” said Ben Cooper, Controller, Radio 1 and 1Xtra, BBC.
Radio 1’s Live Lounge features high profile established and emerging artists performing a small selection of stripped-back songs, often including covers.
Live Lounge will be available on Vevo from November 12.
“We’re excited to collaborate with BBC Worldwide and BBC Radio 1 to bring such an iconic and unique program as Live Lounge to Vevo’s growing audience,” said Alex Kisch, Executive Vice President, Business Development and Affairs, Vevo.
“We see this as a tremendous first step in our collaboration as we look to expose Live Lounge’s phenomenal music catalog and forthcoming performances to new audiences around the world.”
“I’m delighted that we have been able to broker this deal on behalf of the BBC which benefits the BBC, record labels and artists alike” said Dominic Walker, Director of Radio and Music BBC Worldwide.Music Business Worldwide