Vevo seeks new global sales boss as Nic Jones heads back to Australia

Online music video platform Vevo is on the hunt for a new Chief Revenue Officer, as one of its key employees relinquishes the role.

Popular Australian exec Nic Jones joined the company in 2011 as SVP, International under then-CEO Rio Caraeff.

He was promoted to EVP, International in 2014, before being given the CRO job earlier this year by Vevo’s current chief, Erik Huggers.

According to an internal note from Huggers obtained by MBW, Jones has now opted to return to Oz to be closer to his family.

Jones will continue to act as CRO until the end of the year, after which his future may still lie at Vevo.

“We’re exploring potential opportunities for Nic related to our future plans for international expansion in that region,” said Huggers’ company-wide email today (Sept 26).


“I want to thank nic for his tremendous service to vevo in this role.”

Erik Huggers, VEVO

“I want to thank Nic for his tremendous service to Vevo in this role, and for working with us over the next few months to ensure the sales organization continues to drive strong results as we manage a smooth transition process.”

A formal search process will now begin at Vevo to find a new leader of its global sales organization.

Jones joined Vevo in 2011 after nearly six years as Director of media-buying platform Brandscreen.

From 2003-2006, the global media veteran was MD of News International, working under Rupert Murdoch, while he has also held senior-ranking roles at the likes of Starcom Mediavest, Yahoo! and Fairfax Media.

Vevo boasts over 19bn monthly views globally.

It is co-owned by Sony Music, Abu Dhabi Media, Google/Alphabet and Universal Music Group – with the latter owning a 49% stake.Music Business Worldwide

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