YouTube upload and analytics service AdRev tripled its royalty payouts to music rights-holders in 2014 to US $14.8m, according to new stats.
AdRev operates a YouTube music monetisation service for artists and labels, as well as a micro synchronization-licensing platform and multi-channel network.
It currently represents over 7 million music copyrights across 30 million YouTube videos, attracting 4.6 billion views a month. That’s just under half what Vevo pulls in, but growing rapidly – as the below infographic demonstrates.
Basic maths, of course, tells us that AdRev paid out $2 per video/copyright last year.
AdRev’s President is the former boss of digital distribution specialist CD Baby, Brian Felsen.