Music video platform Vevo has partnered with Smart TV solutions provider Foxxum, which will make Vevo’s catalog available on over 20 million Foxxum-enabled devices.
The partnership will bring the Vevo catalog to smart TVs managed by Foxxum in North America, Europe, Australia, and South America.
Vevo states that it will retain full editorial control of its content, with audiences having access to localized and global content dependent on geographic location.
Foxxum specializes in Smart TV Solutions for Device Manufacturers (OEM), CE brands, TV operators and Content Providers.
“The addition of Foxxum as a smart TV scaling partner is a significant effort in our OTT strategy.”
Bernarda Duarte, Vevo
“The addition of Foxxum as a smart TV scaling partner is a significant effort in our OTT strategy,” said Bernarda Duarte, VP Business Development, Vevo.
“With the vast scale provided by Foxxum’s network of television partners, we will have the opportunity to deliver our library of music videos and original content to even more viewers around the world, tapping into key growing markets, and expanding our efforts around returning music videos to the living room.”
“This is a significant addition to our premium app catalog, and we are certain that our footprint and platform’s user experience and will enhance Vevo’s global audience.”
Ronny Lutzi, Foxxum
Ronny Lutzi, CEO at Foxxum GmbH, added: “We are delighted to collaborate with Vevo.
“Our users will now be able to enjoy Vevo’s brilliant music video experience on their smart TVs and watch the great variety of high-quality music video content offered in their application.
“This is a significant addition to our premium app catalog, and we are certain that our footprint and platform’s user experience and will enhance Vevo’s global audience.”Music Business Worldwide