Vevo has entered into a partnership with XITE to launch a new music video experience for Apple TV.
The music video platform states it has been working with XITE over the past year “to effectively monetize its native music video connected TV apps through an ad sales partnership in the US and Europe”.
The two companies are now expanding that partnership to collaborate on a new Vevo Apple TV app, which will be available in multiple markets, including the US, Canada, UK, France, Italy, Germany, Spain, Australia, New Zealand, Mexico and Brazil).
Vevo’s app will bring an extensive catalog of music videos coupled with “a new interactive user experience (UX) with personalized features”
Users will be able to search for and watch their favorite music videos, while also having access to a number of genre-, mood- and artist-based channels.
This new app will be a free, ad-supported experience.
XITE, founded in the Netherlands, “reaches millions of households across Europe and North America through linear networks and interactive TV apps”, according to a press release.
Existing XITE customers on Apple TV will migrate over to the new Vevo app through their Apple TV interface.
“Globally we are seeing tremendous growth in the living room. As of this month Vevo has seen a 50% YOY growth in CTV viewing in the US and 26% globally.”
Kevin McGurn, Vevo
“Globally we are seeing tremendous growth in the living room. As of this month Vevo has seen a 50% YOY growth in CTV viewing in the US and 26% globally,” said Kevin McGurn (pictured), Vevo’s President of Sales and Distribution.
“We have already seen success working with the XITE team as their ad sales partner over the past year and this is a great next phase for us both.
“Joining forces with XITE will mean a total refresh for our Apple TV customers, with an interactive UX and new personalization features but with the same music videos they love.
“We are pleased to be partnering with them as we continue to bring our content to a growing global audience and celebrate the music video.”
“Working together with the Vevo team has pushed both organizations to innovate and think even bigger. I’m excited for consumers and the industry to see what we’ve created with this partnership.”
Cees Honig, XITE
XITE’s Co-CEO, Cees Honig, added: “XITE’s sole mission has always been to provide the world with the ultimate music video experience.
“Now our cutting-edge technology is powering the strength and reach of Vevo’s brand for Apple TV, and their first-in-class ad sales organization.
“Working together with the Vevo team has pushed both organizations to innovate and think even bigger. I’m excited for consumers and the industry to see what we’ve created with this partnership.”Music Business Worldwide