Bryon Schafer is joining Vevo as SVP of Research.
Schafer will be based in LA and will lead Vevo’s efforts in audience and advertiser research, as well as consumer and artist insights.
He joins Vevo from Otter Media where, since 2015, he provided guidance on a range of product, brand, content, marketing, advertising and industry issues for Otter Media and its affiliates, including Crunchyroll, Fullscreen Media, Gunpowder & Sky, Hello Sunshine and VRV.
“Bryon is a highly respected and analytical executive, with extensive digital media experience.”
Alan Price, VEVO
Prior to Otter Media, Schafer held leadership positions at Warner Bros. Television Group and at Hulu, where from 2008-2013 he served as Hulu’s Head of Research and Sales Strategy.
“I am delighted to announce that Bryon is joining us,” stated Vevo CEO Alan Price.
“He is a highly respected and analytical executive, with extensive digital media experience, whose insight and analysis will help drive the value of the music video.”
Schafer added: “I’m thrilled to be joining the team at Vevo. The value proposition is incredibly strong for us as the eminent platform for music video.
“I’m excited to start working with such a talented and passionate team, expanding our insight capabilities and further unlocking value to those we work with and represent.”Music Business Worldwide