Music video platform Vevo celebrates its 10-year anniversary this year and has revealed that it has seen over 300% growth in daily views over the past five years.
According to Vevo, its current daily viewing patterns average over 800 million, with weekend days approaching 1 billion global views.
The video platform connects artists with audiences through its distribution partners, which include YouTube, Amazon, Apple Roku, Sky, Virgin Media and Vewd.
Since its 2009 inception, Vevo has hosted over 400,000 official music videos, exclusive original series and ‘one-of-a-kind’ performance content.
Vevo’s flagship artist development programs such as LIFT and DSCVR have featured artists including Billie Eilish, Khalid, Alessia Cara, Halsey, Lewis Capaldi, and CNCO.
In the coming weeks, the company will announce its most-watched videos of the past 10 years, in addition to celebrating this key anniversary with an event in New York City in October.
“Visually representing artists’ creativity, music videos are now an essential part of pop culture, and Vevo has played a pivotal role in delivering them to a global audience.”
Alan Price, Vevo
“Over the last 10 years we have seen incredible growth in consumption of music videos across the globe,” said Alan Price, Vevo CEO.
“Visually representing artists’ creativity, music videos are now an essential part of pop culture, and Vevo has played a pivotal role in delivering them to a global audience.
“The last decade has seen monumental changes in the music, technology and advertising ecosystems.
“This milestone acknowledges Vevo’s own evolution and recognizes the value we’ve created for artists and all of our partners.
“We look forward to the next 10 years and beyond, continuing on our mission of maximizing the commercial and promotional value of music video.”Music Business Worldwide