Over the next few weeks, in a series of posts, MBW will be showcasing all the artists featured in VEVO’s DSCVR Artists To Watch 2021 list.
Last week, we introduced you to Bow Anderson, Surf Mesa, Gracey, Shaybo and Giveon
Here’s this week’s round-up…
Mika Sunga, Manager, Music Programming, said: “When I first came across Toosii’s music I knew immediately that he was going to be the next one up.
“His music is not only dope, but his lyrics tell a story that are just as compelling as the beats they ride on.
“As I watch his career growing so quickly, I’m proud to have him as a part of ATW 2021.”
Added Toosii: “It was a great experience, and I had a lot of fun, working with Vevo on this initiative. From the set up to seeing how everything run I enjoyed it and I’m looking forward to seeing what we do in 2021. Let’s go!”
“Flo exudes unapologetic confidence and empowers females everywhere with her witty bars and pop-trap beats,” said Jordan Ferree, Associate Manager, Artist & Label Relations.
“She is more focused than ever, unafraid to show her versatility while always staying true to who she is.
“We got to know her this year, but come 2021, no one will forget her.”
“Holding songs like Rover and Loose under his Belt, S1mba is notorious for delivering feel good hits”, said Jodeci Rampasard, Junior Manager of Music & Talent.
“With his catchy hooks and fresh melodies, he’s become one to watch within the UK scene.
“We’re delighted to have him as our ATW and I strongly believe his sound will carry him across seas.
S1mba added: “When I was younger I used to spend my time watching the VEVO DSCVR channel and now VEVO are here supporting me, grateful always.
“It’s been an honour to be selected, I appreciate the whole VEVO team and enjoyed shooting with them. Excited for you guys to see it and to see more of me in 2021!”
Jodeci Rampasard, Junior Manager of Music & Talent, said: “With an impeccable flow and captivating bars.
“Pa Salieu has played the frontline position throughout 2020.
“Delivering energy packed anthems, like My Family and slick gritty melodies like Betty.
“I couldn’t think of an artist to watch list without him. He’s a great representation of a multi-dimensional artist and we’re super excited to see what the future holds.”
Pa Salieu added: “To be selected as a VEVO artist is a very motivating position to be in, last year I wouldn’t have thought I’d have a channel of my own let alone being part of the channel itself.
“No Cap, I was seeing my favourite artists on the channel, now I’m being selected… I find it crazy! I’m very appreciative, I can’t even speak of my gratitude – it means a lot to me.
“I’m going to have to take the opportunity with all my energy.”
James Mecker, Manager, Music Programming, said: “In alternative rock, we sometimes overlook the term ‘alternative’ to instead focus on the familiar, so my head turns whenever someone like KennyHoopla can come along to rattle the cage and draw fresh blood out of an old genre.
“By taking the familiar and mixing in his own perspective as a Gen Z kid who never let genre define his tastes in the first place, this alt hero preserves the legacy of rock while ushering it into a new decade.”
KennyHoopla added: “I remember watching these videos all the time and thinking about how unreal it would be to be in that white square box and now I am, all I feel is grateful and confused haha.
“Truly so so appreciative to be a part of this.”Music Business Worldwide