Over the next few weeks, in a series of posts, MBW will be showcasing all the artists featured in VEVO’s DSCVR Artists To Watch 2021 list.
Our round-up starts with…
Annamaria Allertz, Content & Programming Manager, Germany, said: “Charmed by her extraordinary voice, carried with a mixture of soul-pop and hip-hop elements, I felt myself instantly gripped when listening to Bow Anderson for the first time.
“Bow manages to show an incomparable lightheartedness through her music, even when touching upon heartbreak in some of her songs. After joining our DSCVR at Home series earlier this year, we are very excited to have Bow as one of our Artists To Watch 2021, as we believe she is destined for big things!”
Added Bow Anderson: “To be a Vevo DSCVR Artist to watch is pretty crazy!! I’m so excited and grateful to have been picked. Having the support of Vevo is truly a bucket-list moment and I am very honoured.”
Parul Chokshi, Senior Director, Talent Booking, said: “Surf Mesa’s electro-pop songs are not only crazy catchy, they evoke a feeling, a mood that you don’t soon forget.
“We’re especially excited to share these performances, as Surf Mesa has delivered a stunningly sultry version of his hit song ily (i love you baby) and the ethereal Somewhere with Gus Dapperton’s reverie-inducing vocals.”
Surf Mesa added: “I’m incredibly grateful to be a Vevo DSCVR Artist to Watch this year – it’s a program full of incredible alumni and to be counted among them is a huge achievement for me.
“What made it extra-special is that this performance was the first time I was able to play my songs live since the pandemic began. I felt the energy from the Vevo staff on set and thank them for their work in bringing the showcase to life.”
Alex Morley, Music & Talent Manager, said: “Already an accomplished songwriter, Gracey made the bold move of establishing herself as an artist in her own right last year. With a brilliant debut EP, alongside a string of incredible singles under her belt, we can’t help but think that was a great decision!
“Her upcoming Art of Closure mini album sees Gracey hitting her stride with some achingly catchy pop hits. These two performances are an absolute blast and it’s clear that this is just the tip of the iceberg for Gracey.”
Added Gracey: “It feels so exciting to be a VEVO Artist To Watch; I’ve watched the DSCVR videos for years and it’s been a dream of mine to one day do my own!
“I had SO much fun filming and performing; I haven’t had a chance to do many live performances so far what with the events of 2020, so it felt amazing! Big love to VEVO for the support and can’t for what’s the come in 2021.”
Carl Young, Head of Music & Talent, EU, said: “Fiery, feisty and unapologetically confident, Shaybo grabbed my attention from the first listen.
“It’s always a sight to behold to watch a strong woman break through in such a male-dominated scene, and Shaybo brings an additional worldliness to the genre that sets her apart.
“It’s an incredible experience to listen to her deliver hard bars, then switch into Yoruba as a salute to her Nigerian heritage. I’m thrilled to have her on our list this year, and can’t wait to see what the future holds for the undisputed Queen of The South.”
Added Shaybo: “Massive thank you to VEVO for supporting my music and highlighting me as an Artist To Watch. I had so much fun creating my DSCVR video and it’s such an honour to be placed alongside such amazing artists also doing their thing.”
David McTiernan, Senior Director, Artist & Label Relations, said: “Giveon is one of the most captivating new forces in R&B. He brings a worldliness and elegance to his music, nodding to classic influences while maintaining a thoroughly contemporary sound – equally at home with Frank Sinatra as he is with Drake or Pop Smoke.
“His rich, deep voice smolders through songs that give well-worn topics of intimacy and heartbreak a fresh perspective, and the momentum he’s built in such a short amount of time shows that audiences are taking note.
“We can’t wait to see where he takes us in 2021 and beyond as he solidifies himself as an important new voice.”
Giveon added: “I’m so excited to be a part of this class. I’ve discovered amazing artists through VEVO DSCVR so I’m thrilled to now be a part of it.”
Music Business Worldwide