Vanessa French has joined SoundExchange as its Vice President of Communications and Content Strategy.
She joins the leadership suite of the newly expanded corporate affairs division based in New York, and will report to Esther-Mireya Tejeda, Chief Marketing and Communications Officer, who joined he company in 2020.
French will oversee SoundExchange’s communications team, encompassing public relations, social media and digital communications, corporate communications, executive communications, content strategy, and paid media.
Before joining SoundExchange, French established and managed several public relations practices for Brinks Home, a smart home security provider in the US, Beekeeper Group, a public affairs firm based in DC, and Pivot Point Communications, a communication agency she co-founded and managed.
French’s other past clients have included Americans for the Arts, American Health Law Association, Coexist Campaign, Environmental Defense Fund, Feeding America, The Fertilizer Institute, International Dairy Foods Association, National Center for Learning Disabilities, National PTA, Nurse-Family Partnership, and Washington Metropolitan Area Transit Authority.
“we’re building a best-in-class leadership team across every discipline.”
Esther-Mireya Tejeda, said: “At SoundExchange, we’re building a best-in-class leadership team across every discipline, and that includes in our communications efforts.
“Vanessa brings the vision and experience that will allow us to meet and surpass the demands of a digital-first music business ecosystem.”Music Business Worldwide