Universal ties with South Africa’s TLC Marketing

South Africa-based campaign specialist TLC Marketing has signed a new partnership with Universal Music Group. TLC says the deal will give it access to “up-and-coming local African artists”.

The new agreement enables TLC to provide their clients with music from UMG’s catalogue. TLC cheekily calls the tie-up ‘the most exciting partnership since Lennon met McCartney’.

TLC Marketing’s Managing Director for Africa, Derek Miller commented: ‘Music is one of the world’s main forms of entertainment which reaches almost everyone. We are delighted to be working with the world leader in music which will bring access to up and coming local African artists as well as international artists all via our exciting joint promotions.

“I can hear this space rocking already!”

Sylvain Mahy Universal Music’s Head of Digital and New Business in Sub Saharan Africa said: ‘We’re delighted to partner with TLC Marketing.

“The partnership complements our own dynamic new business function and gives us access to existing brand relationships, allowing our artists and their music to reach even more consumers.”

TLC has previously worked on campaigns with the likes of McDonald’s, Philips, Canon, Vodafone, Coca-Cola and EA Games.Music Business Worldwide

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