Universal Music Group is launching a Latin music-themed festival in Los Angeles.
L Festival – Feria Cultural Latinoamericana – will take place on October 24-25 this year at the OC Fair & Event Center.
It promises to ‘celebrate the best of Latin America’s art, cuisine and music’.
Enrique Iglesias (pictured), Juan Gabriel, La Arrolladora Banda El Limon and Julion Alvarez are the first stars announced to headline the four main stages at the event.
Performances will include more than 25 acts representing 10 countries across genres such as Pop, Regional Mexican, Urban, Tropical and EDM. they will also include Juan Magan, Zion y Lennox, La Santa Cecilia and Far East Movement.
Additional headliners will be announced in the coming weeks.
Two day access passes will be priced from $99, while VIP upgrade opportunities will be on sale ‘to bring fans even closer to their passion for music, food and art’.
Created by Universal in partnership with promoter CMN Events, L Festival is sponsored by Bud Light, Pepsi and Verizon.
Jesús López, Chairman of Universal Music Latin America & Iberian Peninsula, said: “The Hispanic community represents an important share of music consumption and more of the live concert business.
“Universal Music Latin Entertainment, as the leading company in Latin music, will once again make history by expanding its entertainment business to offer the Hispanic family a one-of-a-kind entertainment experience.
“Music, art and gastronomy are part of a lifestyle and the Hispanic family will take centre stage.”
Victor Gonzalez, President of Universal Music Latin Entertainment, said, “Being the first in its kind we want to ensure that this event sets a new precedent for the Hispanic community by offering a best in class show and cultural experience.”Music Business Worldwide