Universal builds its own streaming music app, Mondia Mix

Universal Music has jointly developed a new white label streaming app – designed to allow mobile operators to easily transform it into their own bespoke music service.

Mondia Mix has been built in conjunction with the GSMA – the body representing the globe’s mobile communications networks. The nuts and bolts of the app were created by Mondia Media, a B2B technology provider for partners wishing to launch digital entertainment products.

The subscription-based Mondia Mix app for iOs and Android lets users stream playlists and select tracks for offline usage. According to its creators, it also ‘keeps music rights-holders protected and minimises data costs’, and can be set up and optimised for any territory within “a few days”.

Crucially, the subscription element of the app can be built into an operator’s tariff seamlessly.

Mondia Mix was quietly revealed at the Mobile World Congress in Barcelona earlier this month, using content from Universal’s Digster playlist as a demonstration.

There is no set subscription price on the white label app, allowing customers to select the most effective price point.

Content and editorial choices are managed through a dedicated CMS. Customers can develop their own independent front ends using Mondia Media’s Music API – meaning no two versions of Mondia Mix need look the same.

Mondia says the app is ‘targeted at mobile operators wanting to launch an entry level, high quality music streaming application’.

This is the second proprietary streaming app that Universal has backed. In 2013, the company launched a consumer-facing service in Africa with Samsung, The Kleek.

Samsung signed up to be The Kleek’s exclusive handset partner for two years – a contract that will expire early this summer.Music Business Worldwide

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