Universal Music has appointed Florian Jungbauer as Senior Vice President Marketing, Consumer Engagement & Digital Partner Management, South-East Asia.
In the newly-created role, Jungbauer will lead ‘integrated global social media, content, community, fan engagement and digital marketing’ for Universal Music and its artists across the region.
The exec leaves behind his position as MD with Vocanic – South-East Asia’s largest social media marketing firm and part of the world’s largest media agency network, GroupM Digital.
At Vocanic, Jungbauer worked on integrated campaigns for high-end clients across FMCG, telco, finance, fashion and food & beverage industries.
Based in Hong Kong, Universal says Jungbauer ‘play a critical role in leading, influencing and developing our digital marketing and consumer engagement in South-East Asia’.
“Florian’s achievements across asia are without peer.”
George Ash, Universal Music Asia-pacific
Sandy Monteiro, President, Universal Music South East Asia said: “Florian’s insight and unique skill set in digital marketing and social media activation will transform the way we engage with our digital and business partners across the region.
“I look forward to working closely with him to accelerate our transformation in the region.”
George Ash, President Universal Music Asia Pacific said: “Florian is a class act. I couldn’t be more excited to welcome Florian to the Universal Music family.
“His experience and influence will be an incredible benefit to our labels and artists as we continue to transform our business and fan engagement.
“Florian’s achievements across Asia are without peer.”Music Business Worldwide
