United Talent Agency (UTA) has signed Spotify’s former Global Head of Creator Services Troy Carter in all areas.
Carter (pictured) joins UTA with a focus on developing ‘innovative ventures’ in verticals including film, TV and theater.
He left his role at Spotify, where he maintains an advisory role, in early September 2018.
The music industry veteran has worked with influential labels and management companies such as Bad Boy Entertainment and Erving Wonder.
In 2007, he founded Atom Factory, which he leveraged to grow a successful talent management division.
Carter has since managed globally renowned artists such as Lady Gaga, John Legend, Eve, Nelly, Meghan Trainor, Priyanka Chopra, among others.
On the film and TV side, Carter currently has several projects in development at Netflix, Universal Pictures and Apple. UTA will also help broaden his reach by setting up projects in theater.
Carter received an Emmy nomination for Outstanding Variety, Music or Comedy Special, for his work on HBO’s acclaimed, Lady Gaga Presents the Monster Ball Tour: At Madison Square Garden. He also appeared as a guest judge on Season 7 of ABC’s hit prime-time show, Shark Tank.
On the ventures side, Carter is an investor with 80+ holdings in market-leading companies including Uber, Dropbox, Lyft, Spotify, Slack, Warby Parker, Gimlet Media, The Skimm and others.
“He’s not only one of today’s most innovative, self-made leaders in music and tech, he’s broken ground as a creator, an executive and investor.”
Jeremy Zimmer, UTA
UTA CEO Jeremy Zimmer, said: “Troy Carter has achieved success in everything he’s done. He’s not only one of today’s most innovative, self-made leaders in music and tech, he’s broken ground as a creator, an executive and investor.
“His unique vision for the future will touch every area of UTA and we look forward to exploring new avenues of business with him.”
“Jeremy Zimmer and his team are passionate, hungry and have shown exemplary taste when presenting me with projects.”
Carter added: “UTA is becoming a creative hub at the intersection of music and art culture.
“Jeremy Zimmer and his team are passionate, hungry and have shown exemplary taste when presenting me with projects.
“I look forward to working with them on this next chapter and bringing inspiring stories to the world.”
Carter and Daniel Ek were named Music Visionaries of the Year by the UJA-Federation of New York in January last year.Music Business Worldwide