London-based artist marketing and promotion platform un:hurd music is letting its community of 185,000 artists and labels invest in the company through a Crowdcube campaign, weeks after closing a seven-figure funding round in late October.
The crowdfunding initiative values the company at £9 million ($11.8 million) pre-money, with shares priced at £3.92 ($5.15) each. The campaign allows users to buy into the company for as little as £15 ($19.68), with investments potentially qualifying for Enterprise Investment Scheme tax relief.
Investors putting in £500 ($656) or more will receive lifetime tickets to un:hurd showcases. Those investing £1,000 ($1,313) will get a lifetime professional membership, while £5,000 ($6,564) backers are invited to dinner with the company’s team in London. Investors committing £10,000 ($13,127)or more gain access to annual in-person business updates.
Alex Brees, CEO and Founder of un:hurd music, said: “We’ve built a fantastic community of incredibly talented artists, managers, and record labels from all over the world in the last few years.”
“These creators believed in us at an early stage of our own journey, and I want to give them a chance to own a piece of what we’re building. If we win, they win too, all while benefiting from our tools along the way. It’s a win-win-win!”
“These creators believed in us at an early stage of our own journey, and I want to give them a chance to own a piece of what we’re building.”
Alex Brees, un:hurd music
The crowdfunding campaign comes two weeks after un:hurd completed a “seven-figure” investment round that saw reinvestment from existing investors including Kobalt Music Founder & Chairman Willard Ahdritz, Trapital’s Dan Runcie, Hazel Savage and Leansquare VC. un:hurd also attracted new investors including Mindset Ventures Music Tech.
The company, which provides marketing automation tools for independent artists and record labels, did not disclose the exact funding amount beyond confirming it reached seven figures (somewhere between $1 million and over $9 million).
In February, San Francisco-based independent label, distribution and publishing company EMPIRE invested in un:hurd as part of the company’s ongoing fundraise at the time.
Last year, un:hurd announced a “six-figure” strategic funding round that included investments from Nigerian artist/record exec Mr Eazi, Dutch DJ/producer Sam Feldt, and Kobalt’s Willard Ahdritz, who also led a “seven-figure” funding round for un:hurd in 2023.
un:hurd’s platform automates advertising campaigns across Spotify, TikTok, YouTube and Meta. The service also offers playlist pitching tools, release planning features and content generation capabilities.
Recent clients include UK band The K’s, whose album reached No. 1 on local charts, and producer Fraser T Smith‘s Future Utopia project. The company also supported the relaunch of British rapper Tinie Tempah‘s global career.
un:hurd has also struck partnerships with music distribution services Amuse and KOSIGN, as well as concert discovery platform Bandsintown, to reach additional artists through 2025 and beyond.
un:hurd’s fundraising campaigns come as the company prepares to expand its service, launching on the Google Play store for Android users this month.
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