Universal Music Publishing Group has signed UK singer-songwriter Holly Humberstone to an exclusive, global publishing agreement.
The 21-year-old singer-songwriter’s debut EP Falling Asleep At The Wheel has already amassed more than 50 million streams.
She was awarded No.2 on the BBC Sound of 2021 Poll, included on BBC Radio 1’s 2021 Brit List, and was featured on Amazon Music UK Ones To Watch 2021 and VEVO DSCVR’s Artists To Watch 2021.
Humberstone is signed to distribution and creative services company Platoon, which Apple acquired in 2018.
Humberstone was also chosen as Apple’s Up Next Artist in 2020 following in the footsteps of Billie Eilish, was featured in VEVO’s DSCVR At Home series and performed on BBC’s Music’s Introducing Live from the BBC Radio Theatre.
In summer 2021, she will embark on a UK tour including four sold-out Omeara London shows.
“I’m really excited to join the UMPG family. They’ve been so supportive since the beginning of my journey and I couldn’t ask for a better team.”
Holly Humberstone
Holly Humberstone said: “I’m really excited to join the UMPG family. They’ve been so supportive since the beginning of my journey and I couldn’t ask for a better team.”
“It’s clear UMPG is a tight-knit family who are focused on one goal, to win for the artist – that really excited us.”
Josh Sanger, Deep End / Closer Artists
Josh Sanger, Manager of Deep End / Closer Artists, said: “We are extremely pleased to have found a home in Universal Music Publishing for Holly and her songs.
“From day one, the team have welcomed us with open arms, great ideas and, most importantly, a true understanding of who Holly is as a songwriter and artist.
“It’s clear UMPG is a tight-knit family who are focused on one goal, to win for the artist – that really excited us.”
“A world-class songwriter full of ambition and drive, her potential as both an artist and writer has no limits.”
Dani Sawyerr, UMPG
Dani Sawyerr, UMPG A&R Manager, added: “Holly is a special talent and we knew from the moment we heard ‘Deep End’ that we just had to work with her.
“A world-class songwriter full of ambition and drive, her potential as both an artist and writer has no limits.
“We’re extremely excited to be working together with Holly and her manager Josh Sanger as she enters the next phase of her creative journey.”
“We are thrilled to be part of Holly’s musical journey and look forward to bringing her music to the world.”
Mike McCormack, UMPG UK
Mike McCormack, UMPG UK Managing Director, added: “One of the brightest, most promising songwriters / artists, Holly is undoubtedly on the horizon of huge, global success.
“She has the talent and a great team behind her. A special thank you to Jody Gerson for her leadership and support in this deal.
“Holly has fans throughout the UMPG family, but I would like to especially acknowledge Dani Sawyerr and Dougie Bruce who were big fans of Holly from early on.
“We are thrilled to be part of Holly’s musical journey and look forward to bringing her music to the world.”
Music Business Worldwide