UMPG partners with song data hub Auddly

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Universal Music Group Publishing is the first major publisher to partner with song data hub Auddly, to launch a pilot program that streamlines song data management and provides songwriters with a digital toolbox for music creation.

Auddly provides a platform for creative teams to track their artists’ full songwriting process in order to secure and expedite accurate song registrations.

Through the program with UMPG, the firm seeks to improve metadata tracking and ensure the rights of music creators.

Jody Gerson, UMPG Chairman and CEO, said: “As part of our commitment to support songwriters through new and creative technology solutions, UMPG is always looking to improve data management and streamline the song delivery process.

“Auddly’s user-friendly tool is a step forward in that effort and will hopefully set a new standard for the industry.”

jody gerson, umpg

“Auddly’s user-friendly tool is a step forward in that effort and will hopefully set a new standard for the industry.”

Niclas Molinder (pictured), Founder and CEO, Auddly added: “The key to a functioning music industry is full cooperation around one system for song data collection.

“Auddly is independent and open for all parties and we hope that UMPG’s forward-thinking way will inspire other publishers and rights societies to join us for a sustainable music industry.”

niclas molinder, auddly

“Auddly is independent and open for all parties and we hope that UMPG’s forward-thinking way will inspire other publishers and rights societies to join us for a sustainable music industry.”

Max Martin, producer and songwriter, called the initiative “a step forward for music creators towards a fairer and more transparent music industry.”

He continued: “Auddly enables songwriters and producers like me to keep track of all projects from inception to release – and to make sure that those who look after our rights have all the correct information right from the start.”

Music Business Worldwide

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