Universal Music Group has signed a multi-faceted agreement with Emmy-winning music producer and CEO/Founder of KIDinaKORNER, Alex Da Kid.
It expands upon a partnership agreed with Universal in 2011 that saw Alex Da Kid create his own label with Interscope Records.
The new deal is UMG-wide, which gives the creative exec the ability to leverage all of the major label’s imprints.
Under the agreement, UMG and KIDinaKORNER will work closely together to develop opportunities that amplify Alex Da Kid’s work as an artist, producer and entrepreneur.
Sir Lucian Grainge, Chairman and CEO, UMG said: “UMG has become the premiere destination where innovative entrepreneurs are free to experiment, take thoughtful risks and expand the traditional role of a music company.
“ALEX’S TRACK RECORD OF SUCCESS AND INNOVATION MAKE HIM THE IDEAL PARTNER TO PURSUE THE MANY EXCITING OPPORTUNITIES IN MUSIC TODAY.”
SIR LUCIAN GRAINGE, UMG
“Alex’s track record of success and innovation make him the ideal partner to pursue the many exciting opportunities in music today.”
“WORKING TOGETHER WITH LUCIAN, BOYD MUIR AND THE GREAT TEAM AT UMG, I’M TRULY PROUD OF THE UNIQUE AND INNOVATIVE DEAL WE WERE ABLE TO CONSTRUCT.”
ALEX DA KID
Alex Da Kid added: “Working together with Lucian, Boyd Muir and the great team at UMG, I’m truly proud of the unique and innovative deal we were able to construct.
“Our mission at KIDinaKORNER is to pioneer and evolve the traditional music and marketing business models.
“After speaking with many people about my vision for the future of the music business, I felt that Lucian and the UMG team understood it on a fundamental level and I’m truly excited about everything we will be doing together moving forward.”
Alex Da Kid’s numerous hits include Grammy-nominated songs, “Love the Way You Lie” (Eminem featuring Rihanna) and “I Need a Doctor” (Dr. Dre featuring Eminem, Skylar Grey) along with Grammy Award-winning album, Recovery (Eminem) and chart-topping albums, Loud (Rihanna) and Night Visions (Imagine Dragons).
He has sold more than 100 million units, has over 11bn YouTube views and achieved two diamond-certified singles.
Throughout his career, Alex Da Kid has produced platinum singles for Eminem, U2, Rihanna, Dr. Dre and Nicki Minaj, and continues to cultivate the careers of Imagine Dragons and X Ambassadors, among others.
Based in Los Angeles, KIDinaKORNER combines a record label, music publisher, creative agency and production company.
Music Business Worldwide