The UK’s second-biggest supermarket, Sainsbury’s, has begun stocking vinyl albums at 171 stores across the country.
The venture kicks off today (March 21), and includes titles from the likes of Adele (25), The Beatles (Abbey Road), Fleetwood Mac (Rumours), Bob Marley (Legend) and Amy Winehouse (Back To Black).
The titles will be priced between £12.00 and £20.00.
The range will also include classic albums by AC/DC, David Bowie, The Eagles, Nick Drake, Nirvana and The Stone Roses – as well as a selection of recent best-sellers.
The news comes three months after the UK’s biggest supermarket, Tesco, began stocking a range of vinyl following a successful trial with Iron Maiden’s latest LP.
“We don’t see this as a novelty gifting fad but a complementary part of our existing music offer.”
Pete Selby, Sainsbury’s
In addition to the vinyl titles, Sainsbury’s will further back the new line by by stocking a Crosley Cruiser Turntable in-store, retailing at £80.
Pete Selby, Sainsbury’s Head of Music and Books said: “There is an enduring love for this format with music fans and we’re delighted to offer an ongoing selection of titles for everyone, from contemporary releases to much-loved classics. Our customers have rich, varied tastes and our range will naturally reflect this.”
“We don’t see this as a novelty gifting fad but a complementary part of our existing music offer with a long term future in our stores.
“Vinyl is definitely experiencing a revival with demand growing stronger year on year. It is our aim to make the vinyl experience easy and pleasurable for our customers who are ready to re-engage with a format that resonates with them on an emotional level”.Music Business Worldwide