London-based digital music and entertainment retailer TuneTribe has appointed Marcel Swagers to the newly-created position of Business Development Manager.
Reporting directly to TuneTrIbe CEO William Haighton, Swagers is a music, film and TV industry veteran who joins the company from his previous role of Regional Director at digital communications agency Way to Blue.
Tasked with supporting TuneTribe’s existing creative and brand partnerships and seeking further commercial opportunities Swagers, whose appointment is effective immediately, will work closely with General Manager Terry Boland to augment and implement TuneTribe’s ongoing growth strategy.
Starting his entertainment career as International Marketing Manager at Arcade Music Group in 1995 Swagers then spent 6 years in a variety of senior roles within the BMG Group before becoming a Director of digital content provision and licensing specialists Look Right Ltd in 2003.
Two years later he joined TV and film specialists Big Picture Entertainment as Marketing Director before becoming Head of Marketing & Communications at NBC Universal Global Networks for SCI FI Channel (now Syfy), 13TH STREET & Hallmark Channel in the Benelux. He joined Way to Blue as Regional Director in 2010 and helped established a presence for the company throughout mainland Europe.
Marcel Swagers said, “I have known William Haighton for many years and have always been impressed with his vision for what Tunetribe can offer the entertainment marketplace. His enthusiasm and ambition is infectious and I am really looking forward to joining a passionate team of people who have real energy and desire to make a success of their company.”
William Haighton, CEO of TuneTribe said, “At this very exciting phase of Tunetribe’s evolution we need real experience to help us achieve our goals. Marcel’s track record speaks for itself; he has achieved success across a number of different sectors and has added real value to whatever role he has taken. We are delighted to have him join the team.”
(Pictured: William Haighton and Marcel Swagers)Music Business Worldwide