Tuned Global, founded in Australia in 2010, has previously powered streaming services for various local markets, including Plern in Thailand, Mjams in the Pacific Islands, and Sewasew in Ethiopia. In Japan, Tuned Global provides B2B music services for Line Music.
“We want to encourage Greenlandic music and cultural life,” said Thure Tornbo Baastrup, Business Developer at Tusass A/S.
“Streaming services don’t really serve this end, and small players on a global scale don’t get much with current payment models. In Greenland, however, there is a big underground music scene and interest in this music, and we decided to support this scene.”
The new music service by Tusass aims to facilitate local music discovery.
“A number of smaller and more specialized markets need ‘glocalized’ apps that offer local music lovers a catalog that’s culturally relevant and timely. Therefore, telcos are often the perfect players to launch these types of music apps, as they add significant value to their customers, as well as supporting local culture in general.”
Rick Gleave, Tuned Global
The app will be available in Greenland, Denmark, Canada, and the Faroe Islands, featuring content in Kalaallisut (Greenlandic), Danish, and English languages.
The partnership with Tusass marks Tuned Global’s latest collaboration with telecommunications companies to launch music-streaming projects that cater to specific niche markets, demographics, genres, or cultures.
The company has previously partnered with telcos such as Gabb Wireless, Thailand’s True Digital Group, Solomon Islands’ Our Telecom, and Papua New Guinea’s Bmobile to bring localized music experiences to their customers.
Tuned Global also supported the creation of Ethiopian music app Sewasew, which recently teamed up with Ethiotelecom.
“A number of smaller and more specialized markets need ‘glocalized’ apps that offer local music lovers a catalog that’s culturally relevant and timely. Therefore, telcos are often the perfect players to launch these types of music apps, as they add significant value to their customers, as well as supporting local culture in general,” said Tuned Global SVP Head of EMEA Rick Gleave.
“Our services ensure a rapid, legally compliant, and cost effective ‘go to market’ route, and in turn deliver elegant and more importantly relevant user experiences and content to listeners.”
Con Raso, Managing Director of Tuned Global, said: “We have a turnkey product and can customize an app to a client’s brand.”
He added: “We can ensure everything is integrated to their systems for authentication, billing, and bundles. Basically, we take care of everything, so that our clients can focus on what they do best, talking to their customers and spreading the word about their new offering.”
Tusass’ Baastrup added: “We want to give something to society. We are a public service and have a responsibility to the public. We have musicians right now without their music accessible.”
Elsewhere at Tuned Global, the company acquired Swedish music technology company Pacemaker, along with its AI-driven DJ applications, in March.
Last year, it branched into the gaming sector, partnering with Reactional Music to act as the music backend provider for the Reactional Music Box, a global music delivery platform for games development and consumer markets.
Music Business Worldwide