Tuhin Roy exits SVP of Innovation role at Universal Music Group to join TikTok rival Triller

Tuhin Roy, Universal Music Group’s SVP New Digital Business and Innovation, has joined Proxima Media, the parent company of TikTok rival Triller, as an Operating Principal.

In this role, Roy will serve as President Business Operations of Triller and a Principal of The Entertainment Stock Exchange (ESX) in both cases reporting to Proxima Partners Bobby Sarnevesht and Ryan Kavanaugh.

Roy will also manage ESX for Proxima and help oversee Triller. In addition to these operational roles, he will work with Proxima’s founders to explore new areas for investment.

Roy has an extensive track record of advising digital media companies including Giphy (acquired by Facebook in 2020), Pandora (2011 IPO), Loudr (acquired by Spotify in 2018) and Digital Music Group (2006 IPO and 2015 acquisition by Sony Music Entertainment).

He previously worked in the Silicon Valley corporate finance practice of law firm Perkins Coie LLP and earlier in his career wrote and produced numerous Billboard-charted records.

Tuhin Roy joined UMG as Vice President of New Digital Business in 2017, tasked with identifying and working closely with start-ups in the early-stage digital media sector to develop strategic new digital business partnerships.

He was promoted to Senior Vice President New Digital Business and Innovation in May 2018, reporting into Michael Nash, UMG’s Executive Vice President of Digital Strategy.

Universal Music Group signed a licensing deal with Triller in 2018.

“Bobby and Ryan have proven themselves to be visionaries around the future of entertainment.”

Tuhin Roy

“Bobby and Ryan have proven themselves to be visionaries around the future of entertainment,” said Roy.

“I couldn’t be more excited to work with the teams at Proxima, Triller and ESX to expand innovation in the way fans interact with creators, brands, content and each other and to bring new opportunities to Proxima.”

“We are thrilled to welcome Tuhin to the Proxima Media team.”

Bobby Sarnevesht, Triller

“We are thrilled to welcome Tuhin to the Proxima Media team,” said Bobby Sarnevesht, Triller’s Executive Chair.

“He brings a wealth of knowledge and experience in the investment community and we’re looking forward to working with him as we expand, evolve, and innovate new ways for influencers and brands to interact with their audience.”Music Business Worldwide

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