Artist management company YMU Group has appointed respected industry figure Truce to the position of Senior Manager.
Based in London, Truce, whose appointment is effective immediately, will report to Iain Watt, Managing Director of the company’s UK music division and will work closely with Board Director Sophie Bloggs, whose team he will join.
Truce started his career DJing and organising music events across London before joining music broadcast platform The Boiler Room in 2010 where he became Global Creative Director of Broadcast.
He then launched Bone Soda, which was initially focused on the DJ sector before becoming a record label specialising in helping artists such as slowthai, Octavian, Bakar, Ama Lou, Sheck Wes and BenjiFlow and others find global audiences.
Truce will continue to run Bone Soda independently but will bring two of his existing management clients to YMU : Bekah CC and Airhead.
Founded in 1984, YMU Group (formerly JGG) has offices in LA, London, Washington, New York and Manchester.
Artists represented by YMU Group include the likes of James Arthur, Years & Years, Blink 182 , Hannah Wants, Mark Ralph , Gary Barlow, Clean Bandit, Take That, Steve Aoki, Mika, Kurupt FM, Rejjie Snow and Danny Howard.
“Truce is a natural music entrepreneur who has enjoyed success across a number of different sectors.”
Iain Watt said: “Truce is a natural music entrepreneur who has enjoyed success across a number of different sectors.
“He understands both the creative and commercial aspects of artist management and is a great addition to our team.
“He is bringing two great artists Bekah CC and Airhead with him and the aim is to help him build an amazing roster of credible artists who we can help have long-term , successful careers.”
“Having known Iain for a few years, it feels like the perfect story for how I see my management career developing.”
Truce added: “I’m excited to join Iain, Sophie and the rest of the YMU team. Having known Iain for a few years, it feels like the perfect story for how I see my management career developing.
“YMU is a leading entertainment management company and has successfully brought on and supported a number of inspiring artists globally.
“I’m hoping I can mix it up a little and look forward to combining experiences, knowledge and ideas to support our clients.”Music Business Worldwide