Triller inks strategic alliance with JioSaavn to boost reach in India

Los-Angeles based Triller and India-born music streaming service JioSaavn have entered into a long-term exclusive partnership that will see JioSaavn integrated with TRILLER over the next few months, which a press release states will drive “growth and subscribers for both services”.

Earlier this year the music service announced a New “Living Search” with recommendations and Shorties – 15 second looping visuals to accompany select tracks.

At launch, this global integration will provide JioSaavn users with regularly updated exclusive Triller video content from top artists and songs.

Modules and Artist Pages on JioSaavn and Triller Shorties in the player will include artist callouts and branding for Triller, encouraging users to check out the social video platform.

Users will also have an opportunity to record their own videos for a chance to have it appear on JioSaavn.

Starting out with single videos for the Top 100 artists and tracks, the music streaming service will over time feature modules of Triller videos for as many top streamed artists as possible, updating weekly.

This announcement comes on the heels of recent investments from Google and Facebook into JioSaavn’s stakeholder, Reliance.

Triller, which is majority-owned by Ryan Kavanaugh and Bobby Sarnevesht’s Proxima, is also in the process of raising between $200m and $300m to fuel its expansion – having previously secured a roster of investors ranging from Snoop Dogg to Marshmello manager Moe Shalizi.

Today’s news follows the recent announcement that Triller has inked a deal with UK-based B2B digital music company 7digital Group which will see the latter company provide Triller with access to its global catalog of more than 80 million tracks by licensing its API for music sampling and full-length audio streaming.

Triller claims to have had more than 140 million downloads and the app recently hit No.1 on the App store in 50 markets.

In May, JioSaavn claimed to have grown its paying subscriber base 4x from early 2019 and last year, we learnt, from sources close to JioSaavn, that the company had 104m Monthly active Users (MAUs) as of April 29, 2019.

“This association is a step forward in localizing and personalising our app’s appeal to the Indian ecosystem.”


“Both TRILLER and JioSaavn have paved way as disruptors in the global music industry. We are very excited about this development as our partnership will pioneer a fresh format of ‘collective discovery’ for new-age content creators in India,” said Mike Lu, CEO, TRILLER.

“Internationally, TRILLER already has licensing partnerships with the majority of the top studios, including Warner Music Group, Sony Music Entertainment, and Universal, allowing users to create content with an extensive catalog of music.

“This association is a step forward in localizing and personalising our app’s appeal to the Indian ecosystem.”

“We are confident that this partnership will exponentially grow both companies.”

Rishi Malhotra, JioSaavn

Rishi Malhotra (pictured), Co-Founder and CEO of JioSaavn, added: “We have built a user-centric and data driven platform with a focus on consumer experience and groundbreaking original content.

“As we grow, we are committed to advancing our world class product; always at the intersection of music and entertainment. Connecting creators to millions of fans is at the core of everything we do.

“Our cross-platform collaboration with TRILLER enables artists to create and express our culture in the most innovate ways. We are confident that this partnership will exponentially grow both companies.”

Correction: A previous version of this story, based on a Triller-approved press release, contained a quote noting that JioSaavn had over 300M Monthly Active Users (MAUs). JioSaavn has now confirmed with MBW that this is not the case.Music Business Worldwide

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