Pan-European licensing hub ICE and Los-Angeles based TikTok rival Triller have agreed a multi-territory licensing deal for the musical works represented by the ICE Core.
Launched in 2016, the ICE core licence brings together the work of members and songwriters from GEMA in Germany, STIM in Sweden, the UK’s PRS for Music, Concord, Downtown/Songtrust, Peer music and IMRO in Ireland.
Licensed to more than 50 services, across a scope of more than 130 territories, the ICE Core has delivered distributions of more than €500 million to its rightsholder customers to date and is a key component for today’s DSPs.
The deal covers Triller from its launch and will support the service by licensing it into more than 160+ territories for rights represented by ICE’s society and publisher rights holders (PRS for Music, GEMA, STIM, IMRO, Concord, Downtown and Peer).
In August, Triller and India-born music streaming service JioSaavn entered into a long-term exclusive partnership that will see JioSaavn integrated with Triller over the next few months.
Triller also inked a new deal with UK-based B2B digital music company 7digital Group in August.
“We found this to be a really smooth process, reflecting both ICE’s experience in licensing a wide range of digital services and our own approach in seeking fair deals with rightsholders.”
Mike Lu, Triller
Mike Lu, CEO at Triller, said: “We found this to be a really smooth process, reflecting both ICE’s experience in licensing a wide range of digital services and our own approach in seeking fair deals with rightsholders.
“Together the shared knowledge proved invaluable in both addressing a range of challenges, agreeing the present and mapping out how this could develop in the future.
“We look forward to offering our users an unparallel experience on the Triller app.”
“Triller has displayed a positive approach to our dealings to date, and there’s a strong foundation for future development.”
Ben McEwen, ICE
Ben McEwen, VP Commercial at ICE, added: “This deal is a good example of forward thinking. In addition to agreeing commercial terms, we’ve been able to explore collaboration in areas of dataflows and reporting.
“Working together, this reflects a digital service pioneering new ways of utilising music, and doing so on a basis that recognises the vital contribution songwriters make to their service.
“Triller has displayed a positive approach to our dealings to date, and there’s a strong foundation for future development.”Music Business Worldwide